AWS Messaging & Targeting Blog

Tag: SPF

An Overview of Bulk Sender Changes at Yahoo/Gmail

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

DMARC flow

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like Amazon Simple Email Service (Amazon SES). […]

Choosing the Right Domain for Optimal Deliverability with Amazon SES

As a sender, selecting the right domain for the visible From header of your outbound messages is crucial for optimal deliverability. In this blog post, we will guide you through the process of choosing the best domain to use with Amazon Simple Email Service (SES) Understanding domain selection and its impact on deliverability With SES, […]

How to use domain with Amazon SES in multiple accounts or regions

Sometimes customers want to use their email domain with Amazon Simples Email Service (Amazon SES) across multiple accounts, or the same account but across multiple regions. For example, AnyCompany is an insurance company with marketing and operations business units. The operations department sends transactional emails every time customers perform insurance simulations. The marketing department sends […]

SPF and Amazon SES

Update (3/14/16): To increase your SPF authentication options, Amazon SES now enables you to use your own MAIL FROM domain. For more information, see Authenticating Email with SPF in Amazon SES. One of the most important aspects of email communication today is making sure the right person sent you the right message. There are several […]

Amazon SES IP addresses

One of the questions we get from time to time here at Amazon SES is “What IP address is my email going out through?” In this blog post we will see how to find the outgoing IP addresses that SES is using by querying the Amazon SES SPF records in DNS. What is an outgoing […]

What is DMARC and should you use it?

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

Easy DKIM is here! But why should I care?

Yes, folks, it’s true! Easy DKIM is live. Amazon Simple Email Service has always supported DKIM signing, but before today, you had to sign the messages yourself. This could be challenging depending on what email sending client you’re using and your ability to customize which headers are included in the signature disposition. You may be […]