AWS Marketplace: A catalyst for streamlining healthcare operations and improving administrative efficiency

Healthcare organizations face pressure to innovate rapidly while managing rising costs, addressing workforce shortages, and navigating complex regulatory requirements. At the same time, they must modernize legacy systems, improve patient outcomes, and enhance operational efficiency—all while maintaining the highest standards of security and compliance.

The traditional procurement process for healthcare technology has been a significant barrier to innovation. Lengthy contract negotiations, complex legal reviews, and siloed purchasing decisions can delay critical technology deployments by months or years. In an industry where timing can directly impact patient outcomes, this friction impedes necessary progress.

AWS Marketplace is helping change this reality. In 2025, we reached a significant milestone: US healthcare and life sciences customers transacted over a billion dollars of software contracts in AWS Marketplace in 2025. This data reflects the growing recognition among healthcare leaders that procurement modernization is essential to healthcare transformation.

Speed, streamlining, and reducing scale and costs are healthcare imperatives

Healthcare C-suite leadership faces multiple challenges. The administrative burden of healthcare delivery continues to grow, with clinicians reportedly spending approximately 2 hours on administrative tasks for every hour of direct patient care. Interoperability remains elusive despite regulatory mandates. And delivering AI and machine learning (AI/ML) in healthcare—from diagnostic support to operational optimization—requires infrastructure and third-party software that can be deployed quickly and scaled efficiently.

As Matt Yanchyshyn, vice president of AWS Marketplace and partner services, emphasized at re:Invent 2025, the key value of AWS Marketplace is in helping buyers streamline their procurement processes, including the discovery, procurement, deployment, and management of third-party software solutions.

For healthcare organizations, this means:

• Accelerated time-to-value – Deploy solutions in as little as days or weeks instead of months
• Streamlined procurement – Utilize consolidated billing
• Flexible purchasing options – Private offers enable custom pricing and terms tailored to your organization’s needs
• Streamlined vendor management – One invoice, one procurement process, multiple solutions

For independent software vendors (ISVs) and technology companies serving healthcare, AWS Marketplace represents a growth opportunity. It enables them to connect directly with healthcare organizations already committed to cloud transformation and ready to purchase.

Healthcare leaders are transforming through AWS Marketplace

The $1 billion milestone is built on the success of healthcare organizations across the country that have embraced AWS Marketplace as a strategic procurement mechanism. From academic medical centers to community health systems to leading research institutions, these organizations are demonstrating what’s possible when procurement friction is removed.

Baptist Health South Florida: Enterprise-wide cloud transformation

Baptist Health South Florida, one of the largest healthcare organizations in the region, has used AWS Marketplace to accelerate their digital transformation journey. By consolidating software procurement through AWS Marketplace, they’ve reduced vendor management complexity while gaining access to innovative solutions that improve both clinical and operational outcomes. Learn more about Baptist Health South Florida’s use of AWS Marketplace by watching this interview with Uttam Naidu, the director of cloud architecture and operations at Baptist Health South Florida.

Tufts Medicine: Modernizing healthcare delivery

Tufts Medicine has used AWS Marketplace to rapidly deploy solutions that enhance patient care and operational efficiency. The opportunity to discover, evaluate, and purchase healthcare-specific solutions in a trusted environment mean Tufts Medicine can modernize their technology stack while maintaining rigorous security and compliance standards.

Geisinger Health: Cloud innovation at scale

Geisinger Health has partnered with leading ISVs available through AWS Marketplace, including Salesforce, to transform their care delivery model. The combination of cloud infrastructure and marketplace-available applications enables Geisinger to better support its mission and drive improve outcomes across their integrated delivery network. To learn more about how Geisinger created a foundation to provide better experiences, you can watch a webinar recording with Nhan Ho, the associate director of information technology at Geisinger, or read about it in this article summarizing the webinar conversation.

Johnson & Johnson: Enterprise security and procurement at scale

Gary Harbison, Johnson & Johnson‘s global chief information security officer, discussed cybersecurity trends and how partnerships can foster new discoveries with Healthcare Information and Management Systems Society (HIMSS) TV, including using AWS Marketplace as a strategic service for more secure software procurement. He emphasized the importance of centralized security vetting and streamlined vendor management for a global healthcare enterprise.

National Institutes of Health National Cancer Institute: A mandate for innovation

Jeff Shilling, chief innovation officer at the National Institutes of Health (NIH) National Cancer Institute, discussed transformation and how participation in AWS Marketplace is helping to streamline its procurement processes. Shilling said, “I ask, ‘Are you in AWS Marketplace?’ If not, you better get there.” This statement reflects a broader recognition across healthcare leadership: AWS Marketplace is crucial for healthcare technology vendors that want to serve leading organizations.

The business case for healthcare organizations

For healthcare C-suite executives evaluating AWS Marketplace, the value proposition extends across multiple dimensions:

Financial efficiency

• Consolidate vendor invoices and reduce accounts payable overhead
• Negotiate custom pricing through private offers that align with your budget cycles
• Gain visibility into software spending across your organization

Operational agility

• Reduce procurement cycle time from months to as little days
• Clinical and IT teams can discover and evaluate solutions independently
• Deploy solutions directly into your AWS environment with less friction
• Scale usage up or down based on actual needs

Risk management

• Access solutions that can help customers meet their HIPAA, Health Information Trust Alliance (HITRUST), and other healthcare compliance requirements
• Use AWS security infrastructure and vetting processes
• Consolidate vendor management and security reviews
• Maintain audit trails for software purchases and deployments

Innovation acceleration

• Access AI/ML solutions for clinical decision support, imaging analysis, and operational optimization
• Discover emerging healthcare technology vendors alongside established enterprise products
• Experiment with new solutions using flexible, consumption-based pricing
• Work with ISVs that are committed to cloud-based, API-first architectures

The opportunity for healthcare ISVs and technology companies

For ISVs and solution providers serving the healthcare industry, the $1 billion milestone and the growing list of marquee healthcare customers represent a clear signal: Healthcare buyers are ready to purchase through AWS Marketplace.

The healthcare organizations that have achieved the greatest success with AWS Marketplace aren’t only using it for infrastructure, they’re using it to discover and deploy specialized healthcare applications, AI/ML solutions, data analytics services, and clinical workflow offerings.

For ISVs, AWS Marketplace offers:

• Direct access to healthcare decision-makers already committed to cloud transformation
• Streamlined sales cycles by using customers’ existing AWS relationships
• Co-selling opportunities with AWS healthcare sales teams
• Marketplace marketing programs that help increase discoverability
• Flexible commercial models including software as a service (SaaS), Amazon Machine Images, containers, and professional services 

Join AWS in transforming healthcare

The healthcare industry is at an inflection point. The organizations that will likely thrive in the next decade are those that can innovate rapidly, operate efficiently, and put technology in service of better patient outcomes. Procurement modernization isn’t peripheral to this transformation—it’s central to it. AWS Marketplace has achieved $1 billion in US healthcare contract value in part because healthcare leaders recognize that the old ways of buying technology can’t support the pace of innovation the industry requires.

For healthcare C-suite leadership: Explore how AWS Marketplace can accelerate your organization’s digital transformation. Review the growing catalog of HIPAA-eligible solutions, engage with your AWS account team about private offers and procurement strategy, and join leading organizations such as Baptist Health South Florida, Tufts Medicine, Geisinger Health, and the NIH National Cancer Institute in reimagining healthcare procurement.

For healthcare ISVs and technology companies: The question is no longer whether to join AWS Marketplace, but how quickly you can get there. Healthcare buyers are asking for you. The opportunity is clear. The time is now.

Visit AWS Marketplace healthcare and life sciences solutions to explore the growing set of healthcare solutions, customer success stories, and resources to accelerate your journey. AWS Marketplace is pleased to celebrate the collective success of healthcare organizations and ISVs committed to transforming healthcare outcomes and improving administrative efficiency through procurement innovation. We’re grateful to our healthcare customers leading this transformation.