AWS Messaging & Targeting Blog

[Amazon Simple Email Service] provides a secure email solution that scales with your business needs. Unfortunately, all email systems, including Amazon SES, remain the primary target for spammers and bad actors due to email’s widespread use and accessibility. While SES offers powerful features for application-based email sending, its SMTP credentials require careful management to prevent […]

In today’s digital age, SMS messaging remains a crucial communication channel for businesses. One of the most effective ways to leverage SMS is through the use of short codes – those brief, memorable numbers that make it easy for customers to interact with your brand. This comprehensive guide will walk you through everything you need […]

If you’re sending critical SMS messages to your users including one-time passwords (OTP), appointment reminders, urgent alerts, and marketing messages, you know how important reliable delivery is. SMS has become the backbone of modern business communications, and for good reason. Its ubiquitous nature and high engagement rates make it the go-to channel for reaching users […]

Amazon Chime is a communications service that lets you meet, chat, and place business calls inside and outside your organization, all using a single application. After careful consideration, we have decided to end support for the Amazon Chime service, including Business Calling features, effective February 20, 2026. Amazon Chime will no longer accept new customers […]

Securing your business email is more critical than ever in today’s digital workplace. To help you protect your users and data in Amazon WorkMail, we have introduced enhanced security features that give organizations more control and protection for their communication platforms. With the integration of AWS Identity and Access Management (IAM) Identity Center, WorkMail now […]

Organizations face integration challenges while adding Generative AI (GenAI) -powered Agentic AI and hyper-personalization capabilities to engage with customers through dynamic and personal experiences. They require scalable and reusable architectures to integrate knowledge bases, business logic, and customer communications without a complete system overhaul, amid disparate engagement solutions they currently operate. A Modern Communications Hub, loosely coupled with core Generative AI services, will establish a composable foundation to build communication-channel-agnostic customer experiences on. Start experimenting with AI-powered customer experience innovations with a quick proof-of-concept that won’t interfere with your present customer engagement setup.

En el mundo actual, WhatsApp se ha convertido en una aplicación de comunicación ampliamente utilizada, con más de 2.700 millones de usuarios globalmente. Como propietario de un negocio, probablemente tenga clientes que usan WhatsApp regularmente. Esto presenta una oportunidad para usar WhatsApp como un canal adicional para aumentar su alcance e interactuar con sus clientes […]

In today’s world, WhatsApp has become a widely used communication app, with over 2.7 billion users globally. As a business owner, you likely have customers who use WhatsApp regularly. This presents an opportunity to use WhatsApp as an additional channel to increase your reach and engage with your customers more effectively. WhatsApp messaging need not […]

In today’s rapidly evolving digital landscape, effective content curation is essential for businesses to stand out and connect with their target audience. Optimizing customer outreach can be a difficult task. Sales intelligence can help you use data to understand customer behavior, attract prospects with relevant messaging, and focus sales and marketing efforts where they’ll make […]

AWS End User Messaging has a global SMS reach, of 240 countries and regions around the world, enabling companies of all sizes to send SMS globally. Unlike the process of sending a personal message from your phone to someone in another country, sending Application to Person (A2P) messages, also known as bulk SMS, involves many […]