Category: Amazon Redshift

In the era of big data, small and medium-sized businesses (SMBs) often find themselves wrestling with a deluge of data from an ever-growing range of sources. According to Gartner, 60 percent of organizations do not measure the costs of poor data quality. A lack of measurement results in reactive responses to data quality issues, missed […]

What could your business achieve if it had a better understanding of its customers? In a 2022 survey conducted by Gartner, 84 percent of customer service and service support leaders cited customer data and analytics as “very or extremely important” for achieving their organizational goals in 2023. For small or medium business (SMB) owners, these customer […]