AWS Smart Business Blog

Category: AWS Glue

Models of data governance diagram explained in text below

How to Create a Data Governance Strategy for Your Small or Medium Business

When you hear the term “data governance,” you might associate it with highly-regulated industries such as healthcare and financial services. But smart businesses across all industries recognize using data effectively can provide a competitive advantage. A 2021 report on confident decision making with data indicated that “66% of data and analytics professionals experienced improved data quality […]

Customer using an app to interact with an employee

Five Ways Small and Medium Businesses Can Better Understand Their Customers

As business interactions become increasingly digital, Small and Medium Business (SMB) staff can sometimes be overwhelmed by the volume of information around consumers’ product engagements, like website inquiries, product purchases, and customer support tickets. Customer intelligence functionality can make it easier for SMB teams to consolidate and use this data so they can better execute […]