AWS Smart Business Blog

Category: Amazon Personalize

Customer using an app to interact with an employee

Five Ways Small and Medium Businesses Can Better Understand Their Customers

As business interactions become increasingly digital, Small and Medium Business (SMB) staff can sometimes be overwhelmed by the volume of information around consumers’ product engagements, like website inquiries, product purchases, and customer support tickets. Customer intelligence functionality can make it easier for SMB teams to consolidate and use this data so they can better execute […]