AWS Smart Business Blog

Category: Amazon EMR

Diagram depicting the five elements of modern data architecture: data lakes, analytics, data movement, governance, and cost-effectiveveness

How Small and Medium Businesses Can Develop a Modern Data Strategy

In the era of big data, small and medium-sized businesses (SMBs) often find themselves wrestling with a deluge of data from an ever-growing range of sources. According to Gartner, 60 percent of organizations do not measure the costs of poor data quality. A lack of measurement results in reactive responses to data quality issues, missed […]

Asian woman using mobile device

How Small and Medium Businesses Are Exceeding Customer Expectations with Omnichannel Cloud Solutions

In contact centers, as in life, hindsight is always 20/20. It is not uncommon for a customer service agent to struggle with a frustrated customer on the phone, only for a supervisor to step in and find solutions once the call is over. With 60 percent of customers switching to a different company after a […]