Category: Enterprise Strategy

“The customer is always right” was attributed to and popularized by department store pioneers Marshall Fields (in the US) and Harry Gordon Selfridge (in the UK). It’s a principle that’s aged well. Customer experience was recognized as the cornerstone of a successful organization in the 20th century and it’s an approach that still benefits small […]

Imagine a world where every move you make resonates with your customers, where your success is built on understanding their needs, desires, and pain points. This isn’t a farfetched dream—it’s a customer-obsessed approach that can transform your business. In fact, think about when and why your small or medium business (SMB) was founded. It was […]

From staffing shortages to supply chain bottlenecks, the telecom industry has experienced many of the same problems facing almost every business sector since the pandemic. But along with these challenges, telecom and broadband companies are also feeling a demand for innovation. The last two years have brought a fresh wave of investment to telecom, including […]

How do you define the term “innovation?” For some, people it could mean making small improvements to what they’ve always done. To others, it could also mean dreaming up something new and completely unprecedented—ultimately reinventing a business. In speaking with small and medium businesses (SMBs), we find a range of internal barriers which prevent them […]

As a small and medium business (SMB) leader, you know how important software is for employee productivity, management, and other critical functions—but what happens as your company scales or infrastructure changes? SMBs are continuing to adopt cloud and often need to supplement the native capabilities offered on a cloud platform with software products from Independent […]