AWS Startups Blog

Distributed Media Lab’s Chief of Technology on Why He Wanted a Serverless Architecture

Sam Parnell has been an AWS evangelist most of his career. While Chief Technology Officer at popular sports news site Bleacher Report, he ran the company “100 percent on AWS.” When Turner Broadcasting acquired Bleacher Report in 2012, Parnell got involved with aspects of the media giant’s infrastructure, and again started moving critical operations into the cloud.

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Three Key Tactics for Marketing to Developers

If you ask a developer what they think of marketing, it’s unlikely you’ll get a very positive response. Why? For the most part, they’re tired of marketers telling them how awesome a product is. They have a healthy skepticism, in that they just don’t believe the messaging. But what if your target market is developers? How do you attract them to—and keep them using—your platform?

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