AWS Startups Blog

Tag: Founder Kit

a former founder and ceo details how to write a narrative like amazon to set goals

Startups: How to Use Amazon’s Narrative Process to Set Goals and Think Clearly

If you’ve ever read anything about the internal processes of Amazon, you may know that Amazon eschews PowerPoint presentations in favor of written documents. There are a couple of different documents that Amazonians write, and they’re used for different things. In this post, I’m going to discuss the concept of the “Narrative” and how it can help startups think more clearly, set goals, and keep themselves accountable.

Read More

Hiring for Culture – Using Amazon’s Hiring Process to Build Your Team

Hiring the right people for your startup is one of the most important things that you will do as a founder. Beyond finding product/market fit, it’s probably the most important thing that you’ll do. Before joining AWS, I’d interviewed and hired a bunch of people as the CEO and Co-Founder of the live event startup Shortcut. Amazon, however, is the only employer that has actually taught and trained me how to properly interview and hire. I’d now like to share some of those lessons here because I think they are critical and particularly applicable to startups.

Read More