AWS Startups Blog

Recurring Revenue for Startups with Barkbox

Carly Strife, Co-founder of BARK, shares how the sweat equity put in during the early days – such as stuffing boxes at 5am and hustling to scale a non-endemic startup, has resulted in their exponential growth today. Gain insights into BARK’s wins and losses and how they were able to build a successful recurring revenue model with a 90% customer retention. Carly outlines the steps they took from having a single product to building a brand and the fundamentals all founders should consider – including the importance of hiring, training, and culture. Carly also shares how BARK is using emerging tools like machine learning and AWS Comprehend to better understand both their canine and human customers.