AWS Startups Blog

Tag: RISE

ReCactus Founder and CEO Bernard Tan on the future of engagement advertising

It’s safe to say that Gen Y and Gen Z are intimately more connected to their peers—and social influencers—than previous generations and are less connected to cold advertising. “Advertising that just pops up? They don’t watch it,” says ReCactus CEO and Founder Bernard Tan. “That’s why peer-to-peer promotion has become so prevalent in the last few years, especially with this growth of influencer platforms.”

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