AWS Startups Blog

Imagining ‘Borderless Entertainment’ with Blockchain Startup SELF TOKEN

SELF TOKEN, a digital entertainment blockchain startup based in Taiwan, aims to create an “immersive entertainment ecosystem,” beginning by creating Asia’s first blockchain warfare film, The Last Thieves. Co-founder and CEO Jack Hsu, who also directed the film, explains how SELF TOKEN will release its own cryptocurrency, SELF, in tandem with the release of the movie. SELF will allow users to redeem tickets not only for The Last Thieves but also any other movie at partnering theaters, as well as food and drinks at partnering restaurants and bars, thereby giving moviegoers an immersive experience. Hsu and the movie’s chief economic advisor, Dr. Tom Lam, sat down to tell us more about how the token works, why their blockchain technology is relevant, and what their vision is for the future of the Asian entertainment industry.