AWS Startups Blog

Tag: social media

How Auris leveraged AWS SageMaker to help marketers with machine learning

When we started GenY Labs a couple of years ago, infrastructure was one of the biggest challenges for us. It wasn’t easy to find machine learning-tuned hardware. Even if we did identify an infrastructure service provider, the challenge was the ability to change the algorithm on their platform. With ambition and fire in the belly, our team at GenY Labs set out to solve this problem.

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ReCactus Founder and CEO Bernard Tan on the future of engagement advertising

It’s safe to say that Gen Y and Gen Z are intimately more connected to their peers—and social influencers—than previous generations and are less connected to cold advertising. “Advertising that just pops up? They don’t watch it,” says ReCactus CEO and Founder Bernard Tan. “That’s why peer-to-peer promotion has become so prevalent in the last few years, especially with this growth of influencer platforms.”

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Chris Obereder

“Social Media Black Magic Artist” Chris Obereder on the importance of having fun and staying open

Chris Obereder is in some ways a typical Silicon Valley wunderkind. Only 26, he started out in tech at the age of 14 and has been called a “social media black magic artist” by Napster founder Sean Parker. But unlike some of his other tech industry peers, he emphasizes the importance of openness, creativity and just plain fun in crafting a career.

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