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Logo of Globe Telecom, consisting of a stylized blue globe and the word 'Globe' in blue text.

Globe Telecom on AWS

Globe Telecom, Inc. (Globe) is a leading digital platform in the Philippines with major interests in telecommunications, financial technology, digital marketing solutions, venture capital funding for startups, entertainment, and virtual healthcare. It serves 90 million customers with mobile, internet, and more.

Overview

Using Amazon Web Services (AWS) for data warehousing, analytics, and machine learning, Globe turns data into insights. Its customer data platform, Unified User Profile (UUP), collects and processes terabytes of real-time data. With access to hundreds of attributes for each user, UUP provides a 360-customer view that lets Globe personalize its user experience with product bundles and offers. To improve payment processes, Globe set up over 200 bots using Amazon WorkSpaces in 4 months for robotic process automation. With the bots, payment installment applications are processed in 1 day instead of 2 weeks. Innovating on AWS helps Globe build customer trust integral to its goal of creating a Filipino digital lifestyle.

How an Employee Leaderboard Helped Transform Training at Globe

2022

As a leading digital solutions platform and telecommunications provider in the Philippines, the decision to focus on cloud skills training continues to pay off in modernizing and future-proofing its organization—and greatly improved employee job satisfaction levels. Globe is currently utilizing the full range of the AWS Skills Guild framework to deliver flexible cloud skills training throughout its enterprise.

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Globe’s CEO speaks about transformation on AWS

2017

In order to build customer trust and acquire and retain customers, Globe created a customer intelligence platform. With Globe optimizes its customer experience by using AWS for its web portal, content registration platforms, online store, and self-service apps. Globe uses Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (Amazon RDS), and AWS Lambda (Lambda) for its daily business workloads and processes. Its self-service app, run on Lambda, saw a 2X performance increase with virtually no downtime. Building on AWS, Globe saved close to $2M USD in 2016.

About Globe Telecom

Globe is a major provider of telecommunications in the Philippines operating one of the largest fixed line and broadband networks in the country. Over 90 million customers rely on Globe for its suite of products and services, which includes mobile, internet, and managed services. Using AWS to innovate across its business, Globe turns data into insights, improves its customer experience, saves millions in operational costs, and reinvests its savings into new digital transformation projects.