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The AWS Europe, Middle East & Africa Partner Online Summit 2022 features content designed to help you leverage AWS services to build new solutions, accelerating demand generation, differentiate your business and hear from your local leaders. Learn about the AWS strategic objectives, services and programs, and how to best enable building partnerships with AWS.

All sessions will be available in English. To register as a partner and gain access to the AWS Partner Summit please check 'Register for AWS Partner Summit Online' on the registration form.

 Why attend?

We recognize customers are at different stages of utilizing the cloud and you are uniquely positioned to help your customers on their cloud adoption journey. The online experience provides you with an opportunity to hear from subject matter experts, network with APN Peers and understand how to leverage numerous Partner Programs to differentiate your business and reach new customers.

 Who should attend?

Relevant to the Partner Business, Sales and Marketing leaders and Practice/Delivery leads. We encourage all levels and disciplines to attend.

What to Expect?

Keynote, Partner-focused sessions, Ask the experts - Live Q&A, Partner Solutions - Meet our EMEA Summit Online sponsors, Partner Resource Center. 

Agenda and Session Guides

  • Keynote + Build your journey with the AWS Partner Network

    Hear from our leaders on what we have accomplished together with our partners, understand the trends that we are seeing and how partners can capture these trends and grow with AWS. This session is for prospective and new AWS Partners. Learn more about the AWS Partner journey and how to accelerate your growth via programs and benefits. Also dive deep into tools and resources to ensure that you have what you need to establish a strong foundation as an AWS Partner.

    Speakers:
    Tanuja Randery, Managing Director, Amazon Web Services, Europe, Middle East, and Africa (EMEA)
    Vittorio Sanvito, Director of EMEA Partner Development, AWS
    Nicolas Pujol, Partner Management Leader, ISV
    Jon Shortland, EMEA Distribution Lead AWS

  • Build

    Charting your path to address the AWS skills shortage

    This session starts with an introduction to the topic of Build and how partners can engage with this motion within AWS. The race to the cloud is accelerating, and more organizations are looking for support in digital transformation. AWS Partners need the skills to bridge the talent divide to meet customer needs. In this session, Mohamed Sabry, AWS Partner Training Manager, shares current trends and the impact of skilling up AWS Partner organizations. Discover the key characteristics of a well-skilled AWS Partner, and get an actionable plan from AWS experts on how to create a culture of learning, build in-demand skills, attract and retain new talent, and put your AWS practice on a path to success.

    Speakers:
    Dimitrij Zub, Head of Partner Solution Architecture
    Mohamed Sabry, Senior Manager, Partner Training - EMEA Emerging Markets

    As they seek faster time to value, customers want an easier way to discover and buy solutions rather than navigate and then stitch together multiple AWS Services to meet their specific business objectives. Increasingly they prefer to buy and implement complete solutions that will deliver business outcomes faster. Join this session to learn more about the role that AWS and its partners have to play.

    Speakers:
    Paul Lyden, EMEA Industry Partner Strategy & Solutions Lead AWS
    Dan White, EMEA Service Acceleration Leader AWS

    Growing your business with SMB customers- Presented with Ingram Micro

    Small and medium businesses (SMBs) represent over 235 million businesses globally and are accelerating cloud adoption post-COVID-19 with increased investment to up-level business continuity and customer research. Cloud has replaced hardware and traditional software as the top IT budget category for SMBs and already accounts for 30 percent of all public cloud spend worldwide. This session discusses recent SMB trends, the AWS value proposition for SMB customers, and how partners can differentiate and scale their business with AWS. Dive deep into partner-focused AWS initiatives for SMBs, and learn how AWS supports partners in developing scalable solutions that deliver value to SMB customers.

    Speakers:
    Amanda Sleight, SMB Segment UK&I Lead AWS
    Matthew Wood, General Manager UK&I IAAS

    Migrate and Modernize Enterprise Workloads with AWS: Microsoft, SAP & VMware on AWS

    In this session we focus on the drivers and benefits of moving enterprise workloads to the cloud. VMWare, SAP and Microsoft are often the last to move to the cloud, but customers stand to gain the most in terms of performance and RoI from moving these workloads to the cloud. We examine each of these workloads and highlight the best practice migration methods and support available from AWS.

    Speakers:
    Steve Quinn,Partner Solution Architecture Leader SAP EMEA
    Adrian Wilhelm Klingenberg Partner Development Specialist - VMC on AWS

  • Market

    How to build a Marketing plan with AWS

    This session starts with an introduction to the topic of Market and how partners can engage with this motion within AWS. Learn about the benefits of joint marketing with AWS, how we support AWS-led and partner-led initiatives, what AWS-led programs are available to AWS partners, and how to use MDF & ACE to support the marketing strategy.

    Speakers:
    Clarissa Bartram-gent, Head of EMEA Partner Marketing AWS
    Oksana Bakanova, SMB Senior Partner Marketing Manager EMEA

    Insights from the AWS Marketing Team

    Join us to learn from our AWS Marketing leadership team about our core marketing pillars and how Partner can engage within each of them. Hear from Clarissa Bartram-gent, Head of EMEA Partner Marketing AWS, Rachel Lockwood, Director of EMEA Field Marketing, Simon Frost, Head of EMEA Industry Marketing, Soha Hohnecker, Head of EMEA Startup Marketing and Oksana Bakanova, SMB Senior Partner Marketing Manager EMEA. Learn about our sponsorship program, various Startup programs and how we engage with our small and medium businesses.

    Speakers:
    Clarissa Bartram-gent, Head of EMEA Partner Marketing AWS
    Rachel Lockwood, Director of EMEA Field Marketing
    Simon Frost, Head of EMEA Industry Marketing
    Soha Hohnecker, Head of EMEA Startup Marketing
    Oksana Bakanova, SMB Senior Partner Marketing Manager EMEA

    Supporting your APN funding journey

    Learn about everything you need to know about the APN funding journey. Understand the ins and outs of leveraging funding, what our key priorities are for 2022 and what funding enhancements you can benefit from.

    Speaker:
    Dan Leonte, EMEA Partner Investments Manager

  • Sell

    Building your co-selling strategy with AWS

    This session starts with an introduction to the topic of Sell and how partners can engage with this motion within AWS. This session will introduce co-selling with AWS and provide guidance on how to start your journey with the AWS Partner Network (APN) and the AWS marketplace, helping you to build your co-selling strategy leveraging APN programs.

    Speakers:
    Sanjeev Mittal, Sr. Partner Development Manager, AWS
    Aurore Poirier, ISV Growth Partner Development Manager (France & UKI), AWS
    Sarah Lemon, Senior ISV Program Manager

    How to get the most out of APN Customer Engagements (ACE)

    Learn how you can use the APN Customer Engagements (ACE) program to highlight your value to AWS, support customers, and grow revenue throughout your AWS Partner journey. This session covers the ACE program, resources available to you, and what’s new so you can get the most out of your engagements with AWS.

    Speaker:
    Gary Larter, EMEA ACE Program Lead

    Drive digital transformation with AWS Marketplace and our consulting partners

    This session dives deep into the power of the AWS marketplace, transforming the procurement experience for customers. Learn how to extend the reach of software solutions through the AWS Marketplace and consulting partners together, a force multiplier in driving digital transformation.

    Speaker:
    Darren Sharpe, Channel Specialist AWS Marketplace - AWS

    Grow your business in the public sector

    AWS is at the forefront of public sector cloud adoption, and AWS Partners are crucial to providing the services required to help government, education, nonprofit, and healthcare organizations migrate, optimize, and enhance their technology environments. Join this session to learn more about the status of public sector cloud adoption in your region, and the programs, resources, and tools available to help you build a successful public sector business.

    Speaker:
    Nina Kunkel, Head of DACH PS Partners

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