Innovation

Now, more than ever, innovation is vital to creating and maintaining differentiation. Learn how industry leaders sustain continual innovation that grows their business and delivers differentiated customer experiences.

Elements of Amazon's Day 1 Culture
Article
Elements of Amazon’s Day 1 Culture
Putting "Day 1" into practice relies on maintaining a long-term focus, obsessing over customers, and bold innovation
Read more 
Innovating Through Disruption
Article
Innovating through Disruption
AWS Worldwide Digital Innovation Lead, Richard Halkett, examines how Amazon has scaled its innovation capabilities
Read the case study 
The Imperatives of Customer-Centric Innovation
Article
The Imperatives of Customer-Centric Innovation
The pace of business, advances in technology, and shifts in market segments create an acute need to innovate ahead of constantly changing customer needs and demands
Read more 

The innovation imperative

Innovation drives progress. It is vital to support economic development, improve social well-being, and to address the environmental challenges of the 21st century. For organizations, innovation is a source of growth and competitive advantage that can deepen customer engagement, increase revenue, and enable rapid entry to new categories or markets.

Customer Spotlight
Innovation Strategies for Growth & Product Development
Barbara Salami, VP of Digital at Moderna talks about how digital technologies are changing business models and best practices to accelerate growth through product innovation.
Watch now 
Customer Spotlight
How LG Embeds Customer-centricity into Product Planning
Myeong-Gyu Choi, VP of LG Academy, shares insights on how to embed customer-centricity for product development teams and working with the AWS Digital Innovation practice team.
Watch now 
Customer Spotlight
Putting the Patient at the Center of Healthcare Innovation
David Cohen, Chief Product and Technology Officer, discusses Greenway Health’s new product development approach and how it helped them deliver new products at breakneck speed.
Read more 
Customer Spotlight
Innovating to Remove Barriers in the Fertility Journey
Joy Lewin, Sr. Director of Commercial Development at Ferring, discusses how the pharma company is innovating to help women and couples take the first step to fertility treatment.
Read more 

Innovation in practice

Innovation depends on deeply understanding your customers, and enabling anyone with a great idea to test that idea quickly and easily. These companies demonstrate what's possible when you give innovators the right tool for the job, lower the time and cost of experimentation, and make exciting new technologies accessible to everyone.

Read the Coca-Cola case study
Blog
Coca-Cola
Reimagining the future of contactless experiences
Read more 
Fortnite
Case Study
Fortnite
Innovating for an audience of 200 million
Read more 
Read the Bayer case study
Case Study
Bayer
Delivering better visibility for healthier crops through IoT
Read more 
Conversations with Leaders
Infusing the Enterprise with Innovation
Deutsche Bahn leader, Christa Koenen, shares how a major migration to cloud and the retooling of Deutsche Bahn’s culture and processes became a huge innovation enabler
Read more 
Read the GE Healthcare case study
Case Study
GE Healthcare
Connecting clinicians with insights to improve healthcare outcomes
Read more 
Read the Roybi case study
Case Study
Roybi
Reinventing early-childhood education—5 months ahead of schedule
Read more 
Read the AXA case study
Case Study
AXA
Examining customer interactions to drive innovation and better customer service
Read more 

Innovation at Amazon

Innovation is central to Amazon’s approach. Since 1994, Amazon has continually invented on behalf of our customers to deliver new products, services, and value to meet customers’ needs. This innovation has transformed our supply chain and logistics strategy, and created new forms of ecommerce that enabled us to scale—leveraging the power, breadth, and depth of AWS. Our customers often ask us how we innovate. While recognizing that every organization is different and there are many models for success, we are happy to share our approach and our learnings.

We put the customer at the center of everything we do

We believe that innovation starts with the customer–and we work backwards from there to invent on their behalf.

We relentlessly experiment so we can learn quickly

The more experiments we do, the more opportunity we have to learn, and the faster we can identify what works.

We make innovation part of our culture

We want anyone and everyone to feel like they have the freedom–and capability–to propose and test new ideas.

More on innovation

Publication Date
  • Publication Date
  • Alphabetical (A-Z)
  • Alphabetical (Z-A)
1
 We could not find any results that match your search. Please try a different search.

Connect with us

Newsletter
Executive Insights Newsletter
Get the latest insights and perspectives from executives inside and outside of AWS delivered to your inbox
Subscribe to the newsletter 
Blog
Enterprise Strategy Blog
Learn from executive leaders who have personally led cloud-powered transformation
Read the blog 
Social
AWS Executive Connection
Perspectives on enabling innovation and transformation through culture, talent, and leadership
Follow us on LinkedIn