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Nielsen Builds Cloud-Native Data Reporting Platform on AWS
Nielsen built a new, cloud-native local television rating platform, increasing the amount of data Nielsen ingests, processes, and reports to its clients each day.
Nielsen is a global measurement and data analytics company, measuring what consumers watch and the advertising they’re exposed to. The company reached two significant milestones in 2019, according to Scott Brown, general manager of TV & Audio at Nielsen. First, Nielsen migrated its National Television Audience Measurement platform to Amazon Web Services (AWS). Then it built a new, cloud-native local television rating platform, "drastically increasing" the amount of data Nielsen ingests, processes, and reports to its clients each day, Brown says. To do so, the company built a data lake capable of storing 30 petabytes of data in
Amazon Simple Storage Service (S3) and leveraging
Amazon Redshift,
AWS Lambda, and
Amazon EMR. According to Brown, this allowed Nielsen to grow from measuring 40,000 households daily to more than 30 million households each day.
Working with AWS and the services they provide allows us to do all of that at a much faster pace, with much greater velocity than we could have ever achieved before."
Scott Brown General Manager of TV & Audio, Nielson
AWS Services Used
Amazon S3
Object storage built to retrieve any amount of data from anywhere
Ladbrokes.live, a provider of streaming sports entertainment content operating in Belgium, was grappling with critical challenges that hindered their ability to attract and retain users. Partnering with AWS Partner, Cloudar—also based in Belgium—the company transitioned to a cloud-native architecture powered by Amazon Web Services (AWS) technologies. This transformation enabled Ladbrokes.live to deliver a seamless, personalized user experience featuring avatars that can be customized to deliver information and statistics relevant to the viewers’ interests, in their language of choice. The solution also helped Ladbrokes.live optimize operational costs and set the stage for continuous innovation in a highly competitive industry.
Swimming Australia, the national governing body for competitive swimming, is at the heart of a sport that is part of Australia’s DNA. With over 100,000 registered members across 1,100 clubs nationwide, the organization has built a legacy of creating world champions and driving Australia's Olympic success—amassing 239 medals, including 78 golds. Today, it remains committed to pushing the boundaries of athletic performance.
Invideo is a gen AI powered video creation tool that makes video production easy and accessible for everyone, regardless of technical skills, creative expertise or budget.
Dream11 is the world’s largest fantasy sports platform with more than 220 million users playing fantasy sports ranging from cricket and football to kabaddi and basketball. The flagship brand of Dream Sports, India’s leading sports technology company, it has partnerships with several national and international sports bodies and cricketers. Using Amazon Web Services (AWS), Dream11 has supported its expansion, developing new features and services fast and protecting users from disruption. Its Scaler tool combined with AWS technologies help it scale dynamically and cost-effectively to handle millions of requests a minute and hundreds of sporting events a day.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.