Ready to speed up innovation?

Read the 6 proven actions to evolve your business
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IDC InfoBrief

Organizational transformation on the cloud
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Skills Gap eBook Series

Position your people for success
Read more 

Ready to speed up innovation?

Read the 6 proven actions to evolve your business
Start reading 

IDC InfoBrief

Organizational transformation on the cloud
Learn more 

Skills Gap eBook Series

Position your people for success
Read more 
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See innovation at work

Meaningful innovation thrives on AWS. So, whether you’re looking to invent new services continuously, extract value from data efficiently, or modernize IT rapidly, you can do it on AWS. See the proof as it relates to your strategic objectives. Select a tab to explore the content and stories of innovation at work.
  • BUILD NEW EXPERIENCES 
  • GET MORE VALUE FROM DATA 
  • MODERNIZE IT AND PROCESSES 
  • BUILD NEW EXPERIENCES 
  • Yelp_icon
    Yelp_logo@2x
    Advancing local businesses with global scale 
    AWS enables Yelp to cost-effectively store and process a huge amount of data at scale, helping the brand grow from a simple tool for local knowledge into an internationally trusted online resource.
    See innovation at work 
    Formula 1 Customer Story
    Formula1_Logo@2x
    Putting race fans behind the wheel 
    Thanks to powerful AWS analytics and scalability, Formula 1 is now providing more in-depth insights into the split-second decisions and strategies adopted by its teams and drivers. Today’s Formula 1 fans feel more like they’re behind the wheel than ever before.
    See innovation at work 
    BLOG
    Faster is better 
    Achieve your IT goals with 8 techniques for moving "more quickly" in the cloud
    Read the blog 
    EBOOK
    Build better apps in less time  
    Increase the agility of your teams and the reliability, security, and scalability of your applications
    Read the eBook 
    iRobot_icon
    Cleaning up on a global scale 
    Using the AWS Cloud, iRobot can enable and monitor its global network of internet-connected Roomba robotic vacuums. Discover how the company innovates across its Roomba experience using AWS Lambda, Amazon Kinesis, and AWS IoT in a serverless architecture.
    See innovation at work 
    Zillow_icon
    Bringing it all home for buyers and browsers 
    With AWS, Zillow is able to elastically and cost-effectively store over one billion objects and serve up an average of 15,000 images per second—allowing the company to reliably provide information on more than 110 million homes across the US.
    See innovation at work 
    EBOOK
    Bridge the IT skills gap 
    Build a cloud foundation team and position your people for success
    Get the eBook 
    BLOG
    Accelerate your cloud adoption 
    Move to the cloud rapidly so you can focus on driving competitive advantage
    Read the blog 
    Airbnb_icon
    Transforming travel—without taking a day off 
    Growing exponentially over the last decade, Airbnb uses AWS to help it scale more efficiently. The community-based vacation rental service now transforms its massive data stores into better customer experiences and better business results.
    See innovation at work 
    Pinterest_icon
    Managing for massive scalability 
    Pinterest has tripled its use of storage and compute over just two years—without worrying about reliability or scalability. AWS has helped the wildly popular visual-bookmarking site grow to more than 200 million users and two billion boards.
    See innovation at work 
  • GET MORE VALUE FROM DATA 
  • Zillow_icon
    Bringing it all home for buyers and browsers 
    With AWS, Zillow is able to elastically and cost-effectively store over one billion objects and serve up an average of 15,000 images per second—allowing the company to reliably provide information on more than 110 million homes across the US.
    See innovation at work 
    Formula 1 Customer Story
    Transforming travel—without taking a day off 
    Growing exponentially over the last decade, Airbnb uses AWS to help it scale more efficiently. The community-based vacation rental service now transforms its massive data stores into better customer experiences and better business results.
    See innovation at work 
    EBOOK
    Innovate with IoT on AWS 
    Overcome common IoT challenges securely and with transparent pricing
    Get the eBook 
    EBOOK
    Leverage machine learning 
    Learn best practices for boosting your ML integration efforts simply and efficiently
    Get the eBook 
    Equinox_icon
    Refining the fitness customer journey 
    Relying on AWS solutions, Equinox Fitness Clubs was able to create a broader view of its entire customer journey. Armed with a deeper understanding of customer behaviors, Equinox can now optimize its e-commerce assets to increase and accelerate sales.
    See innovation at work 
    Bynder_icon
    Connecting brands with people 
    Bynder has grown its business 200 percent year over year, scaling into new regions and working with several multinational organizations. AWS enables the company’s new digital asset management (DAM) platform, which offers its customers a smarter way to find, share, and deploy digital files at any time, and from anywhere.
    See innovation at work 
    EBOOK
    Bridge the IT skills gap 
    Build a cloud foundation team and position your people for success
    Get the eBook 
    Interactive Experience
    Innovate with the Data Flywheel 
    Discover a comprehensive approach for delivering value from data—one that gets faster and smarter over time
    Explore now 
    MLB_icon
    Personalizing the game within the game 
    Major League Baseball (MLB) uses AWS to enhance viewer experiences through advanced statistics and customized content. AWS powers tracking technology that analyzes player performance and delivers personalized content for each market and geographic region.
    See innovation at work 
    Autodesk_icon
    Simulating a more intelligent future 
    Powered by AWS, Autodesk can run hundreds of simulations in parallel in a single hour. The result is an exponential increase in innovation, with Autodesk customers now creating solutions that are optimized in ways once thought impossible.
    See innovation at work 
  • MODERNIZE IT AND PROCESSES 
  • Restructuring real estate through data 
    Through AWS, full-service residential real estate company Redfin manages billions of property records while maintaining a slim IT headcount. Redfin runs its entire business analytics operation on AWS, allowing the company to stay agile while gaining a data-driven edge on its competitors.
    See innovation at work 
    Formula 1 Customer Story
    Changing the way the world watches content 
    AWS enables Netflix to support seamless global service so that users can watch TV shows and movies anywhere in the world on just about any connected device—virtually interrupted and with high-definition visual clarity.
    See innovation at work 
    EBOOK
    Build better apps in less time 
    Increase the agility of your teams and the reliability, security, and scalability of your applications
    Get the eBook 
    BLOG
    Accelerate your cloud adoption 
    Move to the cloud rapidly so you can focus on driving competitive advantage
    Read the blog 
    Infor_icon
    Automating every enterprise 
    With more than 30 customer-facing applications running on the AWS Cloud, Infor drives continuous business growth. This Advanced Technology Partner in the AWS Partner Network, provides software for enterprise resource planning (ERP), automating critical processes for organizations in health care, manufacturing and distribution, fashion, and more.
    See innovation at work 
    Pinterest_icon
    Managing for massive scalability 
    Pinterest has tripled its use of storage and compute over just two years—without worrying about reliability or scalability. AWS has helped the wildly popular visual-bookmarking site grow to more than 200 million users and two billion boards.
    See innovation at work 
    EBOOK
    Innovate with IoT on AWS 
    Overcome common IoT challenges securely and with transparent pricing
    Get the eBook 
    Interactive Experience
    Assess your migration needs  
    Learn how AWS can help simplify the migration of your applications to the cloud
    Explore now 
    LG_icon
    Launching the internet of (every) thing 
    It’s one thing to successfully launch a business-critical IoT platform on the public cloud. It’s quite another to save 80% on development costs in the process. Explore how LG Electronics delivers end-to-end service consistency to every connected device.
    See innovation at work 
    Fico_icon
    Scoring big financial wins in the cloud 
    FICO uses AWS to innovate faster, reduce costs, and expand its global reach. By going serverless, the predictive analytics software company—known primarily for its credit scoring service—has unlocked continuous agility and flexibility. With AWS, FICO stays on the cutting edge and today counts 95 percent of the largest US financial institutions as its customers.
    See innovation at work 

Why innovate on AWS?

The rapid pace of technological change is disrupting industries of every kind. All that change represents a unique opportunity for organizations, of any size, to truly differentiate through innovation. Learn why supporting that innovation requires a technology platform that allows for agile development, rapid deployment, and unlimited scale. With technology as the enabler of innovation, AWS is your trusted advisor and uniquely positioned to help your organization shift to an operating model optimized for innovation.

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Simplify rapid migration

Migrate to AWS and free up your resources to focus on innovation for your customers. Learn how AWS helps simplify the process of rapidly migrating apps and workloads to the cloud.
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Power intelligence for ML

AWS gives customers the widest array of analytics and machine learning services for easy access to all relevant data, without compromising on security or governance.
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Gain greater value from data

Discover the additive approached that can help you gain greater value from your business data– and how your organization can achieve perpetual business momentum.
Learn more 
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Accelerate app development

Dramatically reduce the time needed to build a new application infrastructure and implement agile DevOps processes to help bring new products and services to market faster.
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Embrace the reach of IoT

Deploy edge-to-cloud functionality so that your business teams can build IoT solutions for virtually any use case across a wide range of connected devices.
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