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Innovation with AWS
AWS helps you use the cloud to turn ideas into opportunities—creating new ways to grow, increase efficiency, and serve customers better. Our customer-obsessed culture, industry-leading cloud services, and global customer and partner community offer a unique set of tools and expertise for solving problems and exploring possibilities.
"The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams."
Jeff Bezos Amazon Founder
"The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams."
Jeff Bezos Amazon Founder
Start Innovating
Amazon Culture
AWS Technology
AWS Insights & Expertise
Amazon Culture
Being customer-obsessed requires understanding the needs of customers and inventing on their behalf. Over the past three decades, we’ve developed principles and mechanisms that AWS customers can use to accelerate innovation in their own organizations.
AWS Executive Insights Article
Build a culture of innovation
Learn how Amazon stays curious, customer-obsessed, and disruptive.
AWS Culture of Innovation Video
Learn about Amazon’s approach to innovation
Get insights on how to use innovation to meet customer needs.
AWS Executive Insights Article
Find your "innovation space"
Learn how create and innovate through disruption.
AWS Executive Insights Article
Use culture-based principles to inspire Innovation
Explore the Amazon Leadership Principles.
IHS Markit Case Study
See the impact of Amazon’s Working Backwards process
Learn how an AWS workshop helped IHS Markit, a business intelligence provider, innovate to solve problems.
AWS Executive Insights Article
Innovate on behalf of your customers
Find out how to focus on “durable needs.”
AWS Executive Insights Article
Explore customer-obsessed innovation
See how Greenway Health, a healthcare solutions company, worked with AWS to evolve its approach to innovation and deliver new products faster.
Amazon News
Browse the latest innovations from across Amazon
See how customer obsession directly impacts everything we do at Amazon.
AWS Technology
With the unequaled breadth and depth of our cloud services and features, AWS offers the tools you need to invent, experiment, and iterate. AWS services also give you the best performance at the lowest cost, lowering the barriers to exploring new ideas. And our purpose-built industry solutions make it easier for you to get started quickly.
AWS Executive Insights Article
Accelerate innovation in your organization
Learn how to use the cloud to invent faster and with greater impact.
AWS Culture of Innovation Podcast
Solve problems and find new opportunities
Discover AWS Cloud Innovation Centers for nonprofits, education institutions, and government agencies.
AWS for Industry
Explore AWS industry solutions
Find the right tools to help you get started faster.
Moderna Case Study
Learn about Moderna’s approach to innovating with speed
See how the cloud helped Moderna accelerate COVID-19 vaccine development.
NFL Case Study
Take innovation to every corner of your organization
Discover how the NFL uses the cloud to create new fan experiences, improve player safety, and more.
Bayer Case Study
Reimagine your business processes
Find out how Bayer moved from manual to real-time data analysis with the cloud.
Customers count on AWS for the unique insights, experience, and expertise we’ve developed working with thousands of customers around the world—of every size and in every industry. We’ve also built the industry’s largest partner network, which offers technical and industry experts. With AWS, you get proven knowledge and capabilities that help you innovate to achieve your goals.
AWS Well-Architected
Learn from AWS cloud architects
Get best practices for building secure, high-performing infrastructure to support innovation.
AWS Partner Network
Find the expert who’s right for you
Explore the AWS Partner Network.
AWS re:Post
Gather insights from our community
Find answers or join a group of AWS experts, customers, and partners.
Reinventing with the Cloud
Get AWS insights into cloud-based innovation
Read how organizations from across the globe use the cloud to solve problems and grow.
AWS for Industries Blog
Learn how Petco innovates with AWS and AWS partners
Discover the wide range of new experiences Petco is creating for its customers.
AWS Storage Blog
Find out how Pinterest worked with AWS experts
Follow Pinterest’s journey to developing a new way to manage data access.
