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Innovation with AWS

AWS helps you use the cloud to turn ideas into opportunities—creating new ways to grow, increase efficiency, and serve customers better. Our customer-obsessed culture, industry-leading cloud services, and global customer and partner community offer a unique set of tools and expertise for solving problems and exploring possibilities. 

Explore Amazon’s culture of innovation

Find out why it’s always Day 1.
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Discover why thousands of organizations trust AWS

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"The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams."

Jeff Bezos
Amazon Founder

"The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams."

Jeff Bezos
Amazon Founder

Start Innovating

  • Amazon Culture
  • Being customer-obsessed requires understanding the needs of customers and inventing on their behalf. Over the past three decades, we’ve developed principles and mechanisms that AWS customers can use to accelerate innovation in their own organizations.
    People looking at a computer
    AWS Executive Insights Article
    Build a culture of innovation
    Learn how Amazon stays curious, customer-obsessed, and disruptive.
    People sitting around table talking
    AWS Culture of Innovation Video
    Learn about Amazon’s approach to innovation
    Get insights on how to use innovation to meet customer needs.
    AWS Executive Insights Article
    Find your "innovation space"
    Learn how create and innovate through disruption.
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    AWS Executive Insights Article
    Use culture-based principles to inspire Innovation
    Explore the Amazon Leadership Principles.
    IHS Markit Case Study
    See the impact of Amazon’s Working Backwards process
    Learn how an AWS workshop helped IHS Markit, a business intelligence provider, innovate to solve problems.
    AWS Executive Insights Article
    Innovate on behalf of your customers
    Find out how to focus on “durable needs.”
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    AWS Executive Insights Article
    Explore customer-obsessed innovation
    See how Greenway Health, a healthcare solutions company, worked with AWS to evolve its approach to innovation and deliver new products faster.
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    Amazon News
    Browse the latest innovations from across Amazon
    See how customer obsession directly impacts everything we do at Amazon.
  • AWS Technology
  • With the unequaled breadth and depth of our cloud services and features, AWS offers the tools you need to invent, experiment, and iterate. AWS services also give you the best performance at the lowest cost, lowering the barriers to exploring new ideas. And our purpose-built industry solutions make it easier for you to get started quickly.
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    AWS Executive Insights Article
    Accelerate innovation in your organization
    Learn how to use the cloud to invent faster and with greater impact.
    People sitting around table talking
    AWS Culture of Innovation Podcast
    Solve problems and find new opportunities
    Discover AWS Cloud Innovation Centers for nonprofits, education institutions, and government agencies.
    AWS for Industry
    Explore AWS industry solutions
    Find the right tools to help you get started faster.
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    Moderna Case Study
    Learn about Moderna’s approach to innovating with speed
    See how the cloud helped Moderna accelerate COVID-19 vaccine development.
    NFL Case Study
    Take innovation to every corner of your organization
    Discover how the NFL uses the cloud to create new fan experiences, improve player safety, and more.
    Bayer Case Study
    Reimagine your business processes
    Find out how Bayer moved from manual to real-time data analysis with the cloud.
  • AWS Insights & Expertise
  • Customers count on AWS for the unique insights, experience, and expertise we’ve developed working with thousands of customers around the world—of every size and in every industry. We’ve also built the industry’s largest partner network, which offers technical and industry experts. With AWS, you get proven knowledge and capabilities that help you innovate to achieve your goals.
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    AWS Well-Architected
    Learn from AWS cloud architects
    Get best practices for building secure, high-performing infrastructure to support innovation.
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    AWS Partner Network
    Find the expert who’s right for you
    Explore the AWS Partner Network.
    AWS re:Post
    Gather insights from our community
    Find answers or join a group of AWS experts, customers, and partners.
    People looking at sticky notes
    Reinventing with the Cloud
    Get AWS insights into cloud-based innovation
    Read how organizations from across the globe use the cloud to solve problems and grow.
    AWS for Industries Blog
    Learn how Petco innovates with AWS and AWS partners
    Discover the wide range of new experiences Petco is creating for its customers.
    AWS Storage Blog
    Find out how Pinterest worked with AWS experts
    Follow Pinterest’s journey to developing a new way to manage data access.

Take the next step

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Engage the AWS Digital Innovation team
Reach out directly to the AWS Innovation team for tailored services to support your business needs.
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Find more innovation stories
Discover more articles, case studies, customer stories, podcasts, and more to continue your innovation learning journey
Learn about innovation »
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Learn from Enterprise Strategists
Visit AWS Executive Insights and learn how to drive cloud innovation and transformation through culture, talent, and leadership.
Engage with strategists »
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Visit the AWS Executive Briefing Center
Schedule an exclusive executive briefing session by requesting the Culture of Innovation or Learning from Amazon EBC.
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Connect with the AWS Community
Learn from the community, join us at an event, and meet inspiring community members.
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