Innovation with AWS

AWS helps you use the cloud to turn ideas into opportunities—creating new ways to grow, increase efficiency, and serve customers better. Our customer-obsessed culture, industry-leading cloud services, and global customer and partner community offer a unique set of tools and expertise for solving problems and exploring possibilities.

Explore Amazon’s culture of innovation

Find out why it’s always Day 1.

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Learn from innovation leaders

Get insights from AWS customers around the world.

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Discover why thousands of organizations trust AWS

Learn about the AWS cloud platform.

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"The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams."

Jeff Bezos
Amazon Founder

"The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams."

Jeff Bezos
Amazon Founder

Start Innovating

Amazon Culture
AWS Technology
AWS Insights & Expertise

Amazon Culture
Being customer-obsessed requires understanding the needs of customers and inventing on their behalf. Over the past three decades, we’ve developed principles and mechanisms that AWS customers can use to accelerate innovation in their own organizations.

AWS Executive Insights Article

Build a culture of innovation

Learn how Amazon stays curious, customer-obsessed, and disruptive.

AWS Culture of Innovation Video

Learn about Amazon’s approach to innovation

Get insights on how to use innovation to meet customer needs.

AWS Executive Insights Article

Find your "innovation space"

Learn how create and innovate through disruption.

AWS Executive Insights Article

Use culture-based principles to inspire Innovation

Explore the Amazon Leadership Principles.

IHS Markit Case Study

See the impact of Amazon’s Working Backwards process

Learn how an AWS workshop helped IHS Markit, a business intelligence provider, innovate to solve problems.

AWS Executive Insights Article

Innovate on behalf of your customers

Find out how to focus on “durable needs.”

AWS Executive Insights Article

Explore customer-obsessed innovation

See how Greenway Health, a healthcare solutions company, worked with AWS to evolve its approach to innovation and deliver new products faster.

Amazon News

Browse the latest innovations from across Amazon

See how customer obsession directly impacts everything we do at Amazon.
AWS Technology
With the unequaled breadth and depth of our cloud services and features, AWS offers the tools you need to invent, experiment, and iterate. AWS services also give you the best performance at the lowest cost, lowering the barriers to exploring new ideas. And our purpose-built industry solutions make it easier for you to get started quickly.

AWS Executive Insights Article

Accelerate innovation in your organization

Learn how to use the cloud to invent faster and with greater impact.

AWS Culture of Innovation Podcast

Solve problems and find new opportunities

Discover AWS Cloud Innovation Centers for nonprofits, education institutions, and government agencies.

AWS for Industry

Explore AWS industry solutions

Find the right tools to help you get started faster.

Moderna Case Study

Learn about Moderna’s approach to innovating with speed

See how the cloud helped Moderna accelerate COVID-19 vaccine development.

NFL Case Study

Take innovation to every corner of your organization

Discover how the NFL uses the cloud to create new fan experiences, improve player safety, and more.

Bayer Case Study

Reimagine your business processes

Find out how Bayer moved from manual to real-time data analysis with the cloud.

AWS Innovators Case Studies

Get inspired by AWS customers

Learn how organizations drive innovation with AWS.
AWS Insights & Expertise
Customers count on AWS for the unique insights, experience, and expertise we’ve developed working with thousands of customers around the world—of every size and in every industry. We’ve also built the industry’s largest partner network, which offers technical and industry experts. With AWS, you get proven knowledge and capabilities that help you innovate to achieve your goals.

AWS Well-Architected

Learn from AWS cloud architects

Get best practices for building secure, high-performing infrastructure to support innovation.

AWS Partner Network

Find the expert who’s right for you

Explore the AWS Partner Network.

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Gather insights from our community

Find answers or join a group of AWS experts, customers, and partners.

Reinventing with the Cloud

Get AWS insights into cloud-based innovation

Read how organizations from across the globe use the cloud to solve problems and grow.

AWS for Industries Blog

Learn how Petco innovates with AWS and AWS partners

Discover the wide range of new experiences Petco is creating for its customers.

AWS Storage Blog

Find out how Pinterest worked with AWS experts

Follow Pinterest’s journey to developing a new way to manage data access.

AWS Industrial Insights Podcast

Hear innovation stories from the top

Learn how industrial leaders foster and support new ideas in their organizations.

Take the next step

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Engage the AWS Digital Innovation team

Reach out directly to the AWS Innovation team for tailored services to support your business needs.

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Find more innovation stories

Discover more articles, case studies, customer stories, podcasts, and more to continue your innovation learning journey

Learn about innovation »

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Learn from Enterprise Strategists

Visit AWS Executive Insights and learn how to drive cloud innovation and transformation through culture, talent, and leadership.

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Visit the AWS Executive Briefing Center

Schedule an exclusive executive briefing session by requesting the Culture of Innovation or Learning from Amazon EBC.

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Connect with the AWS Community

Learn from the community, join us at an event, and meet inspiring community members.

Join our community »