Yugabyte fast-tracks global growth with AWS Global Passport

Yugabyte’s open-source database, YugabyteDB, is built to deliver strong consistency, high throughput, and multi-region availability. Because it’s PostgreSQL-compatible—a highly popular and familiar technology—developers can quickly get on board. This helps businesses streamline and simplify adoption migration while also gaining scalable, resilient architecture to support their future ambitions. The database provider’s approach has proven hugely effective, and it now powers the workloads of the largest supermarket chain in the US, top global retailers and auto manufacturers, and leading fintech and financial services companies.

In the wake of its success, Yugabyte recognized increased demand across multiple regions. As Rohan Thomas, VP, Global Partner Sales, says, “We identified strong opportunities to grow our global coverage and build our customer base, particularly in areas where regulatory-driven data residency needs favor distributed PostgreSQL.”

Working with AWS, Yugabyte’s near-term focus is to deepen North American enterprise adoption. It then has plans to expand in the EMEA and APJ regions across financial services, retail and e‑commerce, telco, and public sector, as well as accelerate its fully managed service through AWS Marketplace, co-marketing, and co-selling initiatives with AWS.

To make headway towards its growth targets, Yugabyte needed bespoke support across several challenges. For example, maintaining developer velocity is non-negotiable, but it must do so while meeting a wealth of different data localization and compliance needs—especially when working in highly regulated spaces such as financial services and healthcare. From a GTM perspective, Yugabyte also needs to build coverage and references quickly enough to support multi-region transactions and around-the-clock operations.

Added to this, there are key technical hurdles to navigate. As Thomas explains, “Many of our target customers are using virtual private clouds (VPCs) to protect sensitive applications, making it essential to standardize secure, private connectivity while also ensuring we’re aligning procurement to committed cloud spend.” Through the AWS Global Passport program, Yugabyte has access to the comprehensive expertise needed to solve these challenges quickly and confidently.

To kick off the engagement, Yugabyte is teaming up with AWS to develop and deliver phased market entry plans. “Through AWS Passport, our team can tap into invaluable guidance from senior leaders, growth experts, security specialists, solution architects, and sales professionals,” adds Thomas. Access to structured workshops and outputs throughout the program provide a clear roadmap for keeping Yugabyte’s ambitions on track across all phases of international expansion. This includes:

• Strategic planning: defining a phased approach to target markets, setting a partner motion, and establishing key performance indicators (KPIs) for pipeline, win-rates, and AWS Marketplace sourced revenue.
• Validating technical readiness: securing private connectivity at scale without exposing data to the internet by using AWS PrivateLink architectures, and gaining the best cost performance for cloud workloads using AWS Graviton Processors.
• Addressing compliance: accelerating time to market by meeting complex data sovereignty and security needs with the help of experienced auditors via AWS Security Assurance Services.
• Go-to-market: taking advantage of AWS field teams with local knowledge and industry specialists to build market specific references and leveraging AWS Marketplace for faster procurement.

While only in the early stages of the AWS Passport program, Yugabyte has seen strong progress. “Without AWS, we wouldn’t be able to scale our service as quickly, securely, and cost-efficiently,” says Thomas. AWS support and infrastructure is helping Yugabyte rapidly onboard customers around the world, from simplifying procurement with AWS Marketplace to unlocking multi availability zone (AZ) and multi region resilience for mission-‑critical workloads. Technical reviews have also created significant cost advantages while helping Yugabyte maintain PostgreSQL compatibility and consistency.

In the near-term, the business is on target to meet its KPIs for new public customer references across the US, UK/EU, and APJ in financial services, retail/ecommerce, and media/telco. Yugabyte is also set to streamline billing against customer commitments, easily navigate strict security and compliance requirements with the help of industry blueprints, and build its co-selling pipeline across multiple regions.

Already leveraging multiple AWS services and co-marketing and co-selling support, including participating in joint events, the AWS Passport program is bolstering their impact. From conducting joint webinars to delivering focused regional case studies, Yugabyte has the means to effectively build its presence globally. “Looking ahead,” says Thomas, “we’re excited to deepen our alignment with AWS. The partnership is helping us supercharge our growth and support more businesses in running their critical applications, whether it’s startups or Fortune 100 companies.”