AWS Elemental Media Event Management (MEM)

AWS Elemental Media Event Management (MEM) is a support program designed to improve the operational reliability of your business-critical video events. MEM applies a structured process specifically designed for the unique operational requirements of video events, such as the broadcast of a marquee sports event or the launch of a new online video service, that use AWS Media Services or AWS Elemental Appliances and Software.

Each MEM engagement consists of four phases: an initial Planning phase, a Preparation and Testing phase in the weeks leading to the event, Event Support on the day of your event, and a Retrospective summary after the event is completed. An Event Delivery Manager and a Media Enterprise Account Engineer from the AWS Elemental Customer Success team works with you throughout the engagement. The cost and duration varies depending on the size of your event and the complexity of your workload, and typical engagements last between 10 and 18 weeks.

Benefits

Increase reliability using best practices

Leverage the AWS Elemental Customer Success team’s deep technical expertise to improve the reliability of your media workflow. You get the benefit of both industry best practices and AWS-specific engineering experience.

Help identify and mitigate risks

Receive a clinical, data-driven assessment of operational risks and recommended actionable steps to mitigate them summarized in an Operational Readiness Review (ORR) document. This documents how you can achieve the resiliency, scalability, and performance needed for your video event.

Reduce resolution time

Speed resolution of both critical issues and non-critical questions by having support cases routed to engineers familiar with your workflow. With direct access to informed experts, issues that arise during implementation, deployment, and testing can be addressed quickly to keep the deployment on schedule for a successful launch.

How it works

A MEM engagement proceeds in four main phases. The duration of each phase varies depending on the complexity of the workflow and size of the engagement.

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Phase I: Planning with Discovery, Workflow Documentation, RAMP, and ORR

At the start of an engagement, AWS Elemental assigns a MEM team consisting of two individuals from the AWS Elemental Customer Success team: an Event Delivery Manager and a Media Enterprise Account Engineer. This team’s first step is to review your proposed event workflow, requirements, and success criteria. This is done through interviews, documentation reviews, and by participating in working sessions with your team's technical contacts. The MEM team documents your proposed workflow and identifies the products and services that make up the end-to-end media delivery chain, including the monitoring and alarm systems that are used for the event and your assumptions about the expected viewership.

The MEM team performs our Risk Assessment and Mitigation Planning (RAMP) process, which helps identify potential risks and recommends best practices to mitigate them. We deliver an Operational Readiness Review document (ORR) outlining the recommended workflow, key operational risks, testing guidance, and recommended mitigation actions.

Phase II: Event Preparation and Testing

In preparation for the event, the MEM team reviews your plans for monitoring, including key metrics, dashboards, and possible impact mitigation steps. This is an iterative process in which the engagement manager delivers weekly ORR status reports to monitor progress on the priority list of identified risks and tracks the actions identified in the RAMP. As the event approaches, the team provides testing guidance, operational runbook recommendations, and assistance, and conducts at least one “Game Day Trial” to simulate your actual event.

Phase III: Day-of-Event Support

During the event week, AWS Elemental proactively staffs a live “War Room” with a team of media specialists, including on-call engineers who specialize in the AWS services used on the event. For complex events, a member of the MEM team may also be co-located at your facilities. The duration of War Room support for staffing on-site experts for the event varies depending on the size and scope of the engagement and is subject to availability.

Phase IV: Event Retrospective

Following your event, the Event Delivery Manager compiles a retrospective report highlighting the operational performance of the Event with detailed post-event analysis. Finally, you have the opportunity to provide an engagement evaluation to rate the experience and give feedback to the MEM team.

Features

Experts supporting your team

The experts assigned to your event form the principal value-add of a MEM engagement. Each engagement includes both a Media Event Delivery Manager and a Media Enterprise Account Engineer.

Media Event Delivery Manager

The Media Event Delivery Manager leverages technical experience and account management skills to understand workflows, timelines, and priorities, giving you the freedom to focus on what matters: transforming ideas into compelling content that captivates viewers. The Media Event Delivery Manager collaborates with your key stakeholders to drive the MEM engagement from start to finish, and coordinate action items, scheduling, and communications with all stakeholders.

Media Enterprise Account Engineer

The Media Enterprise Account Engineer is a media workflow technical expert who works to address technical issues that may arise. This individual is available to respond to any technical questions and workflow issues, evaluate how the workflow is implemented, understand recommended configuration settings, and identify associated risks.

Media-specific workflow recommendations

Video configuration: encoding, packaging, and origination

Our experts help you optimize video encoding parameters, aiming for the highest video quality per bit. We review your encoding configurations and provide recommendations for content-specific optimizations to accomodate your workflow limitations. The MEM team’s depth of experience enables us to adapt parameters and make adjustments based on interoperability issues as those needs arise.

Our experts also help you define packaging configurations designed to provide your viewers with an optimal experience, and at the same time meet your requirements for content protection and compatibility with playback devices.

CDN configuration

An optimally configured Content Distribution Network (CDN) is a critical component of any media event. As a result of our specialized video knowledge, our team is aware of the primary concerns and considerations that should be looked at when communicating with your CDN providers.

Monitoring configuration

Monitoring live events can be challenging, even for experienced operators. Our experts help you develop a monitoring strategy that keeps you up to date with every aspect of your video workflow, so you can spot issues before they impact your viewers.

Failover configuration

Our team helps you determine an appropriate level of redundancy and resiliency. We can provide configuration recommendations to help you reduce impact to viewer experience even if a component in your workflow fails. Another key factor of failover and redundancy is knowing when and how to act; we help establish runbooks so your operational teams know what to do if they are faced with issues during an event.

Critical interoperability validation

Our team’s specialized video workflow knowledge means we can leverage AWS Media Services in complex workflows that include components from multiple vendors. We can recommend how to appropriately tune your workflow to avoid or quickly adapt to any critical interoperability issues that may arise.

Testing strategy

MEM provides guidance on how to test your workflow before the event, highlighting the critical areas to focus on. Our testing recommendations target mission-critical points in the workflow, simulate failover with components, and focus on any unique or novel areas in the workflow. This testing guidance helps your team develop the overall test plan, dashboards, and runbooks in preparation for game day, with dress rehearsals leading up to the event.

Pricing

The cost of a MEM engagement varies depending on the size of your event and the level of support needed. Please contact us to get a workflow assessment and price quote for your event.