Smart Venues on AWS

Effectively operate increasingly technologically advanced and complex venues, while enabling the ever-evolving technology, sustainability, and convenience expectations of today's fans.

New ebook: Transforming the business of sports

Download the ebook to learn how AWS is revolutionizing the business of sports with immersive, predictive, data-driven technology.

Competing against at-home conveniences like HDTV and VR experiences, sports organizations and stadium/arena owners and operators need to leverage advanced technologies to reduce friction points and enhance the gameday experience for fans and operators.
Venue managers and administrators are innovating their business with AWS, driving increased operational efficiency, developing sustainable arenas, and ultimately providing a more captivating fan experience. Such innovations are based on AWS machine learning, data lakes, serverless technologies, and low-latency edge services. By providing frictionless experiences with AWS technologies like Just Walk Out, venues such as Boston's TD Garden can make it easy for fans to shop in the stadium and for venues to increase their revenues. Companies such as Oak View Group are raising the bar for sustainable venue operations through AWS technologies.


Provide frictionless experiences
Reduce fan frustrations of live events with technologies like Just Walk Out and Amazon One at retail sites that let fans check out and get back to the action fast, while delivering hyper-personalized fan experiences.
Reach sustainability goals
AWS offers the broadest and deepest set of capabilities in artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), data analytics, and computing to reach your organization's sustainability goals.
Drive operational efficiencies
Manage venues as a single-pane-of-glass by consolidating and aggregating data from the multiple venue systems into a common data lake, providing management apps and dashboards, and enabling digital twins of the venue for near-real-time operations.

Customer stories

We work with the world's leading sports organizations—who expect more from their technology partners—and know that great smart venue experiences speak louder than words. Learn more about the exciting ways sports organizations are leading their customer journeys with AWS.

TD Garden

TD Garden Market stores, powered by Amazon's Just Walk Out Technology

Discover how TD Garden, home of the Boston Bruins, uses Amazon's Just Walk Out technology in its Market stores. This technology allows fans to shop and pay without stopping to check out, avoiding bottlenecks in the store.

Watch the video »

TD Garden Market stores, powered by Amazon's Just Walk Out Technology
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Ticketek reduces POS deployment to minutes using Amazon AppStream 2.0

Discover why Ticketek decided to adopt Amazon AppStream 2.0 and how it experienced a significant increase in costs savings.

Read the case study »

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Climate Pledge Arena logo

Changing the game at Climate Pledge Arena

Learn how the Seattle Kraken is revolutionizing the fan experience with Amazon’s Just Walk Out technology and Amazon One.

Read the article »

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Oak View launching GOAL sustainability platform

Oak View Group is launching GOAL (Green Operations and Advanced Leadership), a membership platform on AWS that will help venues operate in more environmentally friendly ways.

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Reinvent the stadium experience

With AWS, sports organizations leverage technology to enhance the customer experience.

Build, train, and deploy machine learning models for any use case with fully managed infrastructure, tools, and workflows
Just Walk Out technology lets shoppers enter a store, grab what they want, and get going
Automate your image and video analysis with machine learning
Forecast business outcomes easily and accurately using machine learning
Easily find, subscribe to, and use third-party data in the cloud
Unlock your IoT data and accelerate business growth
Create, maintain, and secure APIs at any scale
Object storage built to retrieve any amount of data from anywhere

What businesses can learn from sports leagues

How to create emotional connections and build loyalty with your customers

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Innovate with key industry partners

Discover offerings from an expansive network of industry-leading AWS Partners specializing in smart venues.

Carrier logo

Carrier is a world leader in high-technology heating, air-conditioning and refrigeration solutions.

Learn more »

Extreme logo

Extreme Networks, Inc. creates networking experiences that enable advancement for all.

Learn more »

KORE Software logo

KORE Software is the global leader in sports and entertainment business management solutions.

Learn more »

Consulting partners


See related presentations, articles, customer success stories, blogs, and more.

Carrier thumbnail

Carrier improves occupant health with Abound, a healthy building solution

Abound is currently being piloted across the U.S. with customers in the commercial building, K-12 education, entertainment, and sports industries, including at Truist Park, home to the Atlanta Braves.

Read the blog »

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Press article

Mariners thrilled with benefits of new Just Walk Out store at ballpark

Because the Just Walk Out store eliminated lines in its neighborhood of T-Mobile Park,  freed-up concourse space now presents room for a different type of concepts.

Read the article »

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Press article

In Russell Wilson’s return to Seattle, Amazon’s Just Walk Out tech gets the cheers at new stadium store

Lumen Field became the third professional sports venue in Seattle to feature Amazon’s cashierless Just Walk Out technology in a food and beverage store.

Read the article »

Get started

The world's leading sports organizations are already using AWS. Contact our experts to start your own journey to the AWS Cloud.