Branding for AWS Partners

Differentiate your brand and maximize your marketing impact

Leverage the power of the AWS brand to instill customer trust, showcase your expertise, and grow your business. As an AWS Partner, you have access to marketing tools to drive a consistent and valuable brand experience for your customers.

Earn customer trust

Use AWS brand treatments to establish trust with your customers and highlight your organization’s relationship with AWS.

Highlight your AWS expertise

Leverage an AWS Partner badge to showcase your capabilities and specializations—making it easier for customers to choose your offerings with confidence.

Amplify your brand

Create strategically branded assets and campaigns to expand your customer reach and strengthen your position in the market.

Elevate your customer experience with AWS brand treatments

Partner Advanced

Highlight your AWS Partner Specializations and tiers with the AWS Partner badge

Powered by AWS

Have a solution or software that runs on AWS? Highlight it with a Powered by AWS logo.

AWS Marketplace

Is your solution available in AWS Marketplace? Promote your listing with an AWS Marketplace logo.


Display the number of active AWS Certifications your company has collectively achieved.

Use AWS Partner badges and other visual branding treatments to highlight your expertise and relationship with AWS to your customers. The AWS Partner Creative and Messaging Guide contains comprehensive guidance to determine the brand treatment that best suits your unique marketing scenario. 

AWS Partner Central login required

Need a quick reference? The AWS Partner Creative and Messaging Checklist is a two-page resource that includes key best practices to deliver a consistent and valuable brand experience to your customers.

The AWS logo and other AWS brand treatments are subject to the AWS Trademark Guidelines. AWS reserves the right to modify the AWS Partner Creative and Messaging Guide and Checklist at any time and to ask for the revision or discontinuation of any use that does not adhere to the guidelines.

Partner Resources

AWS Partner Marketing Central

Access marketing tools, resources, and training to generate demand for your offerings.

AWS Architecture Icons

Browse resources to build architecture diagrams for whitepapers, presentations, datasheets, or technical materials.

Explore architecture icons »

AWS Service Names

Review guidelines for proper use of our name, trademarks, logos, and badges.

AWS Partner Programs

Gain expertise, validate your offerings, earn partner badges, and unlock funding benefits with programs designed to help you build, market, and sell with AWS.