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- Co-sell with AWS
Overview
Co-selling is a collaborative approach between AWS and Partners to deliver comprehensive cloud solutions that drive customer success. Through unified go-to-market strategies, this collaboration combines the extensive cloud capabilities of AWS with Partners' specialized expertise, industry knowledge, and unique solutions.
Eighty percent of Partners identify AWS Marketplace as integral to their co-sell strategy (Canalys). This strategic alignment accelerates customers' digital transformation while creating significant growth opportunities for Partners through enhanced visibility, aligned incentives, and streamlined selling tools.
Why co-sell with AWS?
of Partners close deals faster by co-selling with AWS
of Partners note that AWS Marketplace is an important part of their AWS co-sell motions
Benefits
Access funding benefits through Partner programs, including ISV Workload Migration Program, ISV Accelerate Program, and AWS Marketplace Private Offer Promotions Program. AWS Sellers are compensated more to co-sell with AWS ISV Accelerate Partners.
Drive visibility with AWS sellers and other Partners by boosting your co-sell recommendation score through opportunity sharing.
Accelerate your sales pipeline through integrated co-sell tools in AWS Marketplace and AWS Partner Central.
Features to accelerate co-selling
APN Customer Engagements (ACE) Pipeline Manager
Drive successful customer engagements with AWS by managing your opportunities in one place.
Slack Connect
Real-time, secure collaboration with AWS sales teams.
Partner Connections
Discover and connect with complementary Partners, share sales opportunities, and streamline multi-Partner deal collaboration.
Partner Central APIs
Streamline and scale co-selling process by automating the creation and management of ACE opportunities within your own CRM.
Additional features
Get started
1
Sign in and register
Sign in to the console and complete AWS Partner Central registration to join the AWS Partner Network (APN).
Once you complete registration, enroll in the Services or Software Path to start your co-sell journey with AWS.
2
Sell in AWS Marketplace
Add this copy, If you have an AWS Marketplace account, link it with AWS Partner Central account to leverage co-sell tools.
3
Share opportunities to drive pipeline visibility
Share Partner opportunities with AWS to become ACE eligible and demonstrate your expertise and successful customer outcomes. Being ACE-eligible offers Partners a way to request support from AWS and receive AWS referrals.
Share opportunity and leads on an ongoing basis and ensure your AWS Marketplace listings are up-to-date and linked to relevant opportunities.
4
Engage with Partner programs
Explore programs and AWS Specializations aligned with your business offerings to accelerate your go-to-market strategy and unlock co-sell benefits and resources.
Software Partners: begin with AWS ISV Accelerate Program
Services Partners: begin with AWS Specializations
Maximize co-sell opportunities through additional funding, resources, and tools available through additional Partner programs.
5
Accelerate co-selling
Leverage co-sell features, powerful APIs, and automated workflows to accelerate co-selling. Track your AWS Marketplace and APN business performance in AWS Partner Central.
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