AWS Partner Marketing Central
Accelerate your go-to-market efforts with scalable resources, tools, and training
Accelerate Your Marketing Success
Marketing Central is a self-service marketing automation platform that hosts a collection of customizable resources designed to expand customer reach and drive demand for your AWS offerings.
From on-demand digital courses and marketing campaign assets to AWS-preferred agency support and personalized guidance from a virtual Partner Marketing Manager (vPMM), access ready-to-use resources and tools to maximize your marketing impact.
Differentiate your brand
Leverage a comprehensive library of partner ready campaigns to increase brand visibility and market your unique value proposition with AWS.
Drive demand for your offerings
Engage with AWS-preferred agencies and vPMMs to expand sales opportunities and deepen your customer relationships.
Announcements
Power up your marketing engine with AWS Partner Marketing Central.
Grow your business with AWS Partner Marketing Central.
Expedite your SMB demand generation efforts with customizable campaigns.
Success Stories
Get Started
1
Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.
2
Enroll in Partner Paths
Gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.
3
Access Marketing Central
Explore partner ready campaigns, find an AWS-preferred agency, access digital courses, request support from a vPMM, and more.
Log in to AWS Partner Central to launch Marketing Central through the Market tab. If you do not have access to the ‘Market’ tab, please work with your Alliance Lead for ‘Marketing Staff’ role assignment to gain access.
Marketing Central Programs
Partner Ready Campaigns
Customize and launch campaigns, with ready-to-use content, including emails, landing pages, solution briefs, case studies, social copy, banner ads, and more.
Agency Connect
Scale your AWS joint marketing efforts through pre-negotiated service offers—such as content development, paid media, and online events.
Marketing Concierge
Connect with a virtual Partner Marketing Manager (vPMM) for marketing support and guidance for your unique business needs.
Marketing Academy
Access educational resources and online courses to learn and adapt AWS best practices to successfully market with AWS.
Program at-a-glance >> coming soon!