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AWS Partner Central
Manage your AWS partnership, sell in AWS Marketplace, and explore co-sell opportunities
Powering your partnership with AWS
AWS Partner Central is your hub for managing and growing your AWS partnership. Discover collaboration opportunities, sell in AWS Marketplace, and co-sell with AWS and other Partners. Gain skills and differentiate your business with tools and insights to drive growth and deliver exceptional customer solutions.
Benefits
Accelerate your co-sell pipeline with pipeline management features, and collaborate with AWS sales teams and complementary Partners.
Create a go-to-market strategy, list solutions in AWS Marketplace, and generate demand with customizable marketing campaigns.
Access training, differentiate your business, and unlock program benefits designed to help you accelerate growth.
What you can do in Partner Central
Accelerate opportunities with AWS
Maximize visibility with AWS sales teams by sharing opportunities, securely collaborating real-time on Slack, and connecting with complementary Partners for multi-Partner deal collaboration.
Apply for programs and unlock funding
Take advantage of Partner programs to help differentiate your business. Unlock access to go-to-market resources, AWS experts, and funding benefits like Marketing Development Funds (MDF) and the Migration Acceleration Program (MAP) to help build pipelines with qualified AWS opportunities and accelerate customer migrations.
Drive demand for your solutions
Access Marketing Central to drive demand for your AWS offerings using customizable resources and marketing automation capabilities. Maximize your marketing impact with ready-to-use marketing campaign assets, digital courses, and personalized guidance from a virtual Partner Marketing Manager.
Sell in AWS Marketplace
Register in Partner Central and access AWS Marketplace Seller capabilities to list and sell products in AWS Marketplace. Create listings for your software, data, and services solutions, and streamline operations with automated billing and payments handled by AWS. Access detailed analytics, manage your pipeline, and expand your reach to new AWS customers.
Connect business systems to Partner Central
Use APIs to integrate with Partner Central to automate co-selling processes, streamline AWS Marketplace activities, and make it easier to unlock APN benefits.
Get started
1
Sign in and register
Sign in to the console, and complete AWS Partner Central registration to join the AWS Partner Network (APN).
2
Start your AWS Partner journey
Enroll in the Partner Paths that best align to your customer solutions to build, market, list and sell in AWS Marketplace, and grow with AWS.
3
Co-sell with AWS
Collaborate with AWS sales teams and other Partners, sell software and services in AWS Marketplace, manage opportunities, and expand your reach.
4
Scale your AWS business
Integrate Partner Central with your business systems to boost efficiency and automate your workflows utilizing APIs or by working with third-party integrators.
Already an AWS Partner?
Migrate to the new AWS Partner Central experience and take advantage of new capabilities.
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