With Amazon Pinpoint, you can deliver campaigns through the email, SMS, push notification channels. You can also create custom channels by using AWS Lambda. For example, you could create a campaign that sends messages to a third-party messaging system, such as Facebook Messenger or Whatsapp. Learn more about campaigns.
OPTIMIZE DELIVERY TIME
You can easily configure your campaigns to meet your specific needs, and those of your customers. For example, you can schedule campaigns to be sent on specific days and times, or to be sent immediately. You can also set up your campaigns to trigger messages when your customers perform certain actions.
Each of our campaign channels make it easy to reach your customers around the globe. You can reliably deliver email, voice, and push notifications to customers all around the world, or send SMS messages to recipients in over 200 countries. You can further optimize campaigns for global audiences by scheduling campaigns to send based on each recipient’s time zone.
SIMPLE TO EXECUTE
Amazon Pinpoint enables both marketers and developers to manage campaigns. Marketers can orchestrate campaigns from the feature-rich web console, and developers can use the Amazon Pinpoint REST API to start and send campaigns.
You can use the Amazon Pinpoint API or event-based scheduling to automate your campaigns. Also, you can create campaigns that will automatically send when customers take certain actions within your mobile and web applications. These automation features eliminate the need to manually send messages such as special offers when a customer reaches a loyalty milestone or customer onboarding campaigns.
When you create campaigns, you can include personalization tags in your messaging templates, such as the recipient’s name or location. When Amazon Pinpoint sends the email, it replaces the personalization tags with the appropriate values for the recipient so that your customers receive highly-personalized messages that they are more likely to engage with. Additionally, event-based campaigns deliver messages that are tailored to a customer’s in-the-moment needs, which creates an individualized experience. Finally, with the AWS Predictive User Engagement Solution, Amazon Pinpoint easily integrates with Amazon Personalize. This brings the power of machine learning-driven personalization directly to your customer engagement efforts.