Generative AI/ML

Unlocking the value of generative AI for business leaders

Hyper-Personalization Using AI-Powered Marketing

Vijay Chittoor, co-founder and CEO of Blueshift, discusses how his company uses artificial intelligence to deliver personalized marketing to individual customers at scale. By leveraging AI and large datasets, Blueshift can make customized decisions for each customer's unique journey.

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Generative AI Foundations

Generative AI will be transformative for every industry and line of business. Learn from executives about the importance of strong security and cloud foundations, skilling your workforce, and implementing AI responsibly.

Tom Avant, Director of AWS Security Operations, explores the impact of emerging technologies like generative AI on the future of security operations.

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Integrating AI and ML into your business requires a skilled and diverse team of professionals, emphasizing the need to invest in workforce skilling. Learn how executives are preparing their teams for emerging technology.

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Neerav Kingsland, Head of Global Accounts for Anthropic, shares Anthropic's journey to create the safest and most capable AI model in the world.

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Learn how to fuel innovation with generative AI, starting with a solid cloud strategy.

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Generative AI at Amazon

Amazon has been a leader in AI for over 25 years, continuously introducing AI capabilities that help us innovate for our customers. Learn about the most recent ways generative AI is improving Amazon's business:

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7 Ways Amazon is Using AI to Build a More Sustainable Future

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Amazon Announces Rufus, a New Generative AI-powered Conversational Shopping Experience

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How Generative AI Helped Train Amazon One to Recognize your Palm

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Generative AI is the Answer: What Was the Question?

Generative AI is not just a buzzword, but a game-changing technology on par with historical innovations like the printing press and electricity. Join AWS Enterprise Strategists Tom Godden, Phil Le-Brun, and Miriam McLemore, as they discuss how to harness the power of generative AI for value-driven outcomes.

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