Authsignal delivers secure, seamless authentication on a global scale

Authsignal’s mission is to give enterprises flexible ways to deploy phishing-resistant authentication—such as passkeys, push approvals, and biometrics—without requiring a full rebuild of their identity infrastructure. From the outset, the business recognized a dual challenge: customers wanted stronger security without friction at login, while enterprises struggled with the heavy engineering effort needed to hard-code security workflows. Paul Bickley, vice president of revenue and sales, Authsignal, says, “It’s an age-old question—how do you balance user experience with security without making it difficult for people to perform a simple login?”.

The challenge extended beyond digital logins. Contact center agents often spent valuable time verifying callers with knowledge-based security questions, adding friction for customers and inflating costs for high-volume operations. At the same time, enterprises faced mounting compliance requirements such as Europe’s Payment Services Directive 2 (PSD2) and emerging standards across Asia-Pacific. Businesses needed a way to satisfy regulators, reduce operational overhead, and keep customers engaged and secure.

To address these challenges, Authsignal built its platform on AWS to deliver scale, data residency options, and global reach. Operating across three AWS Regions—including Sydney, Ireland, and Oregon—customers can deploy where needed to meet sovereignty requirements while ensuring low latency.

At the core, Amazon Cognito provides secure identity management, which Authsignal extends with phishing-resistant methods such as passkeys, biometrics, and push approvals. The platform also integrates with Amazon Connect to verify callers before agents pick up, eliminating knowledge-based security questions. This improves customer experience while saving agents valuable time on every call.

Beyond these services, Authsignal relies on a serverless architecture to maximize flexibility and performance. Amazon DynamoDB manages stateful authentication data with low-latency access across global tenants, while AWS Lambda powers event-driven functions that scale in near real time. Together, these services provide the technical foundation for high availability, resilience, and consistent authentication flows worldwide.

By running its platform on AWS, Authsignal empowers enterprises to launch modern authentication in weeks instead of months without rebuilding existing identity systems. In some cases, customers have gone live in as little as three weeks. Several customers report cutting identity program costs by around 30 percent, while also improving customer experience with phishing-resistant methods like passkeys and push approvals.

In contact centers, integrating Amazon Connect reduces authentication time by about 26 seconds per call, eliminating knowledge-based security questions and improving efficiency for high-volume operations. This creates value for both customers and agents—customers enjoy smoother interactions, while agents can focus on higher-value tasks.

“With AWS providing global infrastructure and resilience, we can focus on helping organizations meet regional compliance requirements quickly and expand into new markets with confidence,” concludes Bickley.

Today, Authsignal processes more than 12 million authentication events each month across industries and has acquired major global brands with tens of millions of users. One example is Hnry, a New Zealand–based financial services provider. When expanding into the UK, Hnry faced strict PSD2 compliance requirements. By adopting Authsignal, it quickly deployed push authentication and created an audit trail to satisfy regulators, enabling a successful market entry.