Axel Springer on AWS

Business units across Axel Springer leverage Amazon Web Services (AWS) to create a modernized and personalized experience for users. By adopting AWS solutions—from generative AI to data and modernization—the company can shape and lead the future of AI empowered media in the world.

Learn how Axel Springer transformed ad monetization by adopting AWS RTB Fabric. Migrating from client-side bidding to a self-hosted Prebid Server on AWS delivered sub-10ms bid latency, 66% lower data transfer costs, and a 2% yield increase at scale.

Ringier Axel Springer Polska recognizes the importance of sustainable business practices. The company has been taking action to reduce greenhouse gas emissions by using offices and servers powered by renewable energy. It uses AWS to further enhance its sustainability efforts and pursue its goal of becoming carbon neutral.

StepStone, one of the world’s leading job platforms, harnessed Large Language Models (LLMs) on AWS to generate job listing summaries in bulk, allowing users to preview the most important aspects of a job listing with ease.  

German-based price comparison service idealo was experiencing rapid growth, with more than 72 million users per month and a growth rate of 20 percent per year. To support this growth, the company migrated from an on-premises data center to AWS, AWS Partner MongoDB.

After acquiring the media rights to broadcast high-profile leagues, Dyn Media had one year to create a new subscription-based streaming platform. By building on AWS and implementing solutions from AWS Partner Stripe to manage payments and billing, Dyn Media was able to scale subscribers, sell subscriptions, and handle financial transactions while providing an excellent customer experience.

Catching the action of a European football (or soccer) match is easy today, with no shortage of available streaming platforms and services to watch players from all leagues go head-to-head. Yet, when it comes to other sports, fans have fewer options. To level the playing field for these enthusiasts, Dyn Media set out to build an all-you-can-watch sports streaming buffet using AWS and had it up and running in less than 12 months.

Axel Springer SE is a family-owned, transatlantic media company with locations in Berlin and New York. With over 10,000 employees, Axel Springer operates in more than 25 countries, and its portfolio includes media brands such as BILD, BUSINESS INSIDER, MORNING BREW, POLITICO, and WELT. It also includes the marketing companies Awin, Bonial, and Idealo, as well as the digital market research institute Emarketer. In Poland, the company has a joint venture with Ringier that includes the media brands FAKT, FORBES, NEWSWEEK, and ONET, as well as other high-reach offerings.