Globe Telecom on AWS
Globe Telecom, Inc. (Globe) is a leading digital platform in the Philippines with major interests in telecommunications, financial technology, digital marketing solutions, venture capital funding for startups, entertainment, and virtual healthcare. It serves 90 million customers with mobile, internet, and more. Using Amazon Web Services (AWS) for data warehousing, analytics, and machine learning, Globe turns data into insights. Its customer data platform, Unified User Profile (UUP), collects and processes terabytes of real-time data. With access to hundreds of attributes for each user, UUP provides a 360-customer view that lets Globe personalize its user experience with product bundles and offers. To improve payment processes, Globe set up over 200 bots using Amazon WorkSpaces in 4 months for robotic process automation. With the bots, payment installment applications are processed in 1 day instead of 2 weeks. Innovating on AWS helps Globe build customer trust integral to its goal of creating a Filipino digital lifestyle.
Continuous Innovation
2022
How an Employee Leaderboard Helped Transform Training at Globe
As a leading digital solutions platform and telecommunications provider in the Philippines, the decision to focus on cloud skills training continues to pay off in modernizing and future-proofing its organization—and greatly improved employee job satisfaction levels. Globe is currently utilizing the full range of the AWS Skills Guild framework to deliver flexible cloud skills training throughout its enterprise.
We’re able to achieve our targets and scale up with minimal cost and labor. Our RPA solution running on Amazon WorkSpaces buys us time while we are implementing larger changes on our legacy systems.”
Red Bernaldez
Director of Workplace Technology Portfolio, Enterprise Services, Globe Telecom
2021
Globe Innovates Payment Processing with RPA on Amazon WorkSpaces
To eliminate inefficient manual processes involved in operating its customer payment installment program, Globe uses Amazon WorkSpaces (WorkSpaces) to run its robotic process automation (RPA) bots. WorkSpaces is a desktop as a service (DaaS) that provides secure, reliable, and scalable access to persistent desktops from any location. Within a week of RPA launch, the team conducted a successful proof of concept deploying five bots on WorkSpaces. Within 4 months, Globe launched over 200 bots, resulting in an improved customer experience with payment installation applications being processed in 1 day instead of 2 weeks.
Data and Analytics
2021
Globe Develops A 360-Degree Customer View Using AWS
In order to build customer trust and acquire and retain customers, Globe created a customer intelligence platform. With the platform, Globe achieves an in-depth view of its customers and provides them with personalized offers, messaging, and more. Using AWS Glue, Amazon Kinesis, and Amazon SageMaker, Globe collects and processes near real-time customer data at scale. Building on AWS lets it onboard 40 times more user attributes a month, achieve high platform availability, and integrate with downstream applications.
Cadenz Profiles coupled with AWS provides us with a powerhouse customer intelligence platform. Today, we can ingest over 40 times more attributes monthly, and we have the capabilities to infer and compute more complex attributes as well.”
Derick Adil
Director, Asset Delivery and Domain Integration, Globe Telecom
Enterprise Transformation
2017
Globe’s CEO Speaks About Transformation on AWS
In order to build customer trust and acquire and retain customers, Globe created a customer intelligence platform. With Globe optimizes its customer experience by using AWS for its web portal, content registration platforms, online store, and self-service apps. Globe uses Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (Amazon RDS), and AWS Lambda (Lambda) for its daily business workloads and processes. Its self-service app, run on Lambda, saw a 2X performance increase with virtually no downtime. Building on AWS, Globe saved close to $2M USD in 2016.
Migration
2018
Globe Migrates Telco-Grade Workload from Oracle to AWS
In 2014, Globe introduced a cloud-first policy. Oracle applications were used in 90 percent of its services, but it proved too costly for Globe to sustain a competitive position. In 7 months with no interruptions to service quality, Globe migrated the telco-grade workload from Oracle to a PostgreSQL database running on Amazon EC2 instances. The shift out of Oracle will save an estimated $1M over a 3-year period in licensing fees—funds that Globe Telecom can use for new digital transformation projects.
