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Pinterest on AWS
Pinterest empowers over 600 million people worldwide to discover inspiration, spark new ideas, and turn those ideas into a life they love.
Overview
Born on the AWS cloud in 2010, Pinterest has transformed into an intelligent shopping assistant that understands personal style preferences and connects users with matching products. Through continuous innovation in generative AI and visual language models—backed by AWS's scalable infrastructure—Pinterest drives higher user engagement and precise product discovery, making it a leading platform for turning visual inspiration into reality.
Pinterest’s cloud journey on AWS
Pinterest fuels ad monetization with privacy-enhanced ML in AWS Clean Rooms
Pinterest uses sophisticated machine learning models to analyze combined datasets while maintaining strict data governance and user privacy controls with privacy-preserving collaboration ML capabilities with AWS Clean Rooms.
Pinterest adopts TiDB with AWS and PingCAP to scale to 500 million users
Pinterest's team overcame performance bottlenecks and scalability challenges by adopting TiDB. With the help of AWS and PingCAP, they built a massive online infrastructure supporting 500M+ users, petabytes of data, and cutting-edge applications like shopping catalogs and graph databases.
Pinterest increases performance and lowers carbon footprint with AWS Graviton
Through its adoption of AWS Graviton, Pinterest is able to do more with less. Building on AWS gave Pinterest the flexibility to have the latest technology, the support of a wonderful best-in-class team, and a fearlessness of approaching any challenge together.
Pinterest improves sustainability and price performance using AWS Graviton–based instances
As Pinterest scaled up its use of AWS Graviton–based Amazon EC2 instances through 2024, the company improved its infrastructure cost efficiency while maintaining its strong commitment to energy efficiency, emissions reduction, and sustainability.
Pinterest is a visual search and discovery platform where people come to find inspiration, organize ideas, and shop for products. AI has been at our foundation from the beginning, helping us understand billions of images and videos and then match them with the unique interests and explorations from our 600 million monthly active users.
Kartik Paramasivam
Chief architect at PinterestDiscover more Pinterest stories
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
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