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NFL on AWS
Powered by AWS Machine Learning to create a better experience for fans, players, and teams.
Compete in the Big Data Bowl
Compete in the NFL Big Data Bowl, powered by AWS, and use real game data to build new AI-powered stats that shape the future of football. Choose between two new competition tracks for 2025.
How does AWS level up game-day?
✔ Cloud-based operations enable a cost-effective, flexible, and sustainable model for more dynamic experiences.
✔ Machine learning amplifies data capture to fuel innovative experiences for fans, players, and teams.
✔ Real-time data from games leverage AWS’s broad range of cloud-based machine learning capabilities to generate model outputs such as formations, routes, and tackles.
Fuel generative AI innovation: lessons from sports leaders
Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.
Discover how AWS powers the NFL
NFL Big Data Bowl
AWS and the NFL invite engineers, data scientists, students and other data analytics enthusiasts with no sports experience required to the NFL Big Data Bowl to use data to change how the game is played and coached.
Player health & safety
AWS powers the NFL's Digital Athlete, a injury prediction tool, that uses machine learning and AI to help identify when players are at an increased risk of injury.
Seattle Seahawks
The Seattle Seahawks and AWS have created a winning partnership using data-driven insights across the franchise to analyze information across player acquisition, team and opponent scouting, and player health.
Fan Data Platform
The NFL uses AWS technology to take real-time insights and transform fan engagement to offer personalized experiences and content curation.
Next Gen Stats
The NFL and AWS tackled the hidden dynamics of punt and kickoff with Expected Return Yards to estimate yards a return will gain when the ball is caught.
AI innovation: How NFL streamlined game-day analytics accuracy
he increasingly global NFL needed gen AI capabilities to enhance operational processes, particularly its use of sports analytics. A key area of focus was the creation of the "pressure probability" stat model—a machine learning (ML)–based model developed by AWS in 2023 that weighs the likelihood of a quarterback facing pressure during a passing play.
To deliver the stat model for the NFL, AWS processed over 90,000 passing plays using player tracking data and integrating critical variables. In parallel, AWS engineers automated the identification of blockers and rushers—replacing an error-prone and time-consuming manual task.
By utilizing advanced ML models, including graph neural networks, AWS has streamlined the pressure probability stat process, achieving over 99% accuracy in identifying player roles on the field.
See how AWS powers the NFL
AWS + NFL's Next Gen Stats - Pressure Probability (1:43)
AWS and NFL - AI-powered Tackle Probability (1:53)
How the NFL builds the season schedule with AWS (1:00)
Inside the NFL’s innovative fan data platform (2:40)
Explore our sports partners
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