Use our startup business advice to unlock strategies for success. From idea validation to scaling, gain valuable insights to drive your business forward.
Discover how to boost your business by co-marketing with AWS
AWS Marketplace Listing: A step-by-step guide for startups
This guide provides a streamlined approach to creating your AWS Marketplace listing. Following proven best practices, you'll learn how to optimize your listing to attract potential customers and simplify their purchasing decisions.
Building an effective AWS Marketplace strategy
Our programs, resources, and AWS experts provide the strategic guidance, pricing optimization, and specialized tools you need to excel in AWS Marketplace.
Guide to co-marketing with AWS as a startup partner
By aligning your strategy and messaging across marketing channels, leveraging the AWS network, and collaborating with AWS Sales teams, you can accelerate profitable growth for your startup.
7 best practice tips for co-marketing and co-selling with AWS
To guide you toward success, we've developed seven strategic steps for an effective go-to-market approach with AWS.
Transforming payments: How startups are pioneering stablecoin infrastructure on AWS
From emerging market innovations to Wall Street institutions, startups and enterprises are embracing stablecoins for faster, cheaper, and safer payment solutions.
Join the AWS Partner Network: A step-by-step guide for startups
Looking to take your startup to the next level? Joining the AWS Partner Network gives you access to programs, tools, resources, networks, and expertise to drive growth and profitability.
How startup companies scale with data analytics
By integrating analytics directly into products and services, startups can create unique value propositions, enhance user experiences, and discover new market opportunities.
Scaling your startup through cloud app modernization
In this guide, we’ll explore the core components, techniques, and benefits of cloud application modernization, giving your startup the tools it needs to navigate this crucial stage of development.
What startups can learn from how large companies use generative AI
What startups can learn from how large companies use generative AI
Grow your startup faster with automated decision-making
By leveraging AI and machine learning to handle routine yet critical decisions, modern founders free themselves to focus on the big-picture initiatives that truly drive growth.
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Demystifying startup jargon
Discover some of the most common startup terminology to help you navigate conversations across funding and finance and stay ahead of the game
Getting started with AWS
Whether you’re an early-stage founder with a fresh idea or a technical lead building your next product, AWS provides comprehensive support, AI, automation, resources, and tools to help you innovate and grow, and much more.
AWS Activate benefits you might not know about
A guide to the lesser known AWS Activate benefits that can help your startup be more efficient in both cost and operations.
Applying for AWS Activate Credits: A step-by-step guide
Step by step instructions on how to submit and application for AWS credits
Tailor your cloud success with AWS Support Plans and Activate Credits
Building a successful startup often means moving fast while controlling costs. As such, AWS Support Plans and AWS Activate Credits can be a powerful combo.
Everything you need to know about AWS Activate Credits
This is your one-stop shop for everything you need to know about AWS credits available through AWS Activate.
Quick cloud cost optimization strategies for early-stage startups
By leveraging the right strategies, startups can quickly gain visibility into their spending, make data-driven decisions, and optimize their architecture to drive significant cost savings.
Quick cost optimization strategies for early stage startups
Effective cost optimization strategies can be game-changing for early stage startups. Here's how to optimize spend and maximize value for your customers.
Maximizing AWS cost optimization: Tools & strategies
Manage and optimize your AWS costs. Explore strategies, tools, and practices to maintain a financially optimized cloud infrastructure.
How to prevent unexpected costs for startups while building with AWS
Follow these four recommendations to extend your startup's runway and create a long-term strategy for cost management.
Why every startup should set up a budget — and how AWS Budgets makes it easy.
Discover why every startup needs a budget and how AWS Budgets can help you track costs and optimize your AWS spend. Start maximizing your resources today.
How startups can thrive in a challenging market
Building a startup can be challenging, but with the right support, technology tools, and mentorship, you can learn how to prove what's possible.
AWS cost management insights for startup growth
Get expert tips on managing AWS costs for your startup. Navigate cost transparency, set budgets, and optimize your infrastructure to maximize your success.
Defining your startup's target audience
From demographics to empathy, learn how to truly connect with your audience. Gain a competitive edge by uncovering the 'why' behind their purchasing decisions.
From vision to reality: creating a successful product roadmap
Create a succesful product roadmap with a process-driven framework. Learn practical tips and tricks to connect your high-level vision with actionable plans.
Customer-centric insights: how to find and listen to customers
Learn how to delight customers by working backwards from their needs. Gain insights through interviews and build mechanisms that meet their expectations.
Building a successful business: the importance of customer validation
Gain insights into market dynamics, adoption rates, and effective marketing strategies to meet your target audience's expectations.
Unlocking growth: scaling strategies for B2B startups
Unlock the secrets to scaling your B2B startup with AWS. Discover proven techniques and solutions for sustainable growth.
From MVP to success: strategies for effective product development
Accelerate your product development and growth with the principles of MVPs, sprints, and iterative processes. Master the art of building successful products.
Strategic growth: navigating stages for success
Get ready for success by understanding the different stages of growth. Create a roadmap for sustainable expansion to unlock your business's full potential.
Make your idea a success with a solid go-to-market strategy
Go-to-market strategy is the guide that will help you get your product into your target market.
Why focusing on customers is critical for startup success
Maintaining a focus on customers will ensure you are focusing on the thing that matters most, and will help you prioritise how you invest your time, money, and energy.
Data can be a startup’s greatest asset
Data is a critical asset for founders, and the more you can gather, the better you can understand your startup’s performance and future potential.
How to conquer bias and master the fundraising pitch
Elevate your pitching skills and raise capital effectively. Uncover the art of fundraising with expert tips on process, profile, and practice.
Fundraising by the numbers with Carta
Gain a competitive edge in fundraising, and learn about trends, valuation, dilution, and more. Empower your fundraising journey now.
What funding is best for my startup: bootstrap or venture capital?
Bootstrap or Venture Capital? Learn the differences and choose the right funding path for your startup's success. Get insights from a founder's perspective.
Fighting funding disparity with Amazon Catalytic Capital
Find out more about our efforts to address funding disparity through initiatives like Amazon Catalytic Capital, strategic partnerships, and access the State of Black Venture Report.
Tailoring your pitch: connecting with investors outside your market
Discover strategies to overcome market identification barriers when selling your startup to backers. Tailor your pitch and find the right investors.
This is not that MVP session
From racking gear to API efficiency: explore the transformation of technology and its impact on startups. Gain insights on building and iterating your product.
The startup MVP – why your minimum viable product offers the maximum value potential
The launch phase of a startup especially is a critical time, and how an idea is accepted by early customers can go a long way to determining its long-term prospects.
Ship your MVP in hours with AWS Amplify Studio
Simplify front-end web and mobile development with AWS Amplify Studio to speed the launch of your MVP. Configure backend capabilities and connect them seamlessly.
Putting your MVP on the path to success (webinar)
How do you get to market as quickly as possible before the money runs out? Watch this webinar to see how to successfully develop an MVP and propel your company on the path to success.
What’s next for startups: Aileen Lee of Cowboy Ventures
Aileen Lee, Founder & Managing Partner of Cowboy Ventures, gives a valuable perspective on how startup investments have evolved in the last two decades.
What’s next for startups: Charles Hudson of Precursor Ventures
Charles Hudson, Founder & Managing Partner of Precursor Ventures, gives key insights about the last decade and advice for founders building for the future.