Reddit is a network of communities where individuals can find experiences built around their interests, hobbies, and passions. With over 430 million global users monthly, Reddit is home to the most open and authentic conversations on the internet.
At Reddit, we want to help our users stay up-to-date with content and discussions that interest them the most. As we continue to evolve our engagement strategy, we needed an email provider that was flexible and could scale to support our millions of global users. We started using Amazon SES a few years ago to meet those needs and haven’t looked back.
Alex Riccomini, Senior Director of Business Development & Media Partnerships - Reddit
Netflix is the world's leading internet television network, with more than 150 million members in 190 countries. The Netflix Messaging team builds the systems and applications to communicate with members across various channels and relies on Amazon’s SES for email delivery.
Before we migrated to Amazon Simple Email Service (SES), Netflix had to maintain an in-house solution for sending emails. This in-house solution carried its own operational overheads, including running dedicated servers with email delivery software and optimizing email sending practices for each Internet Service Provider. We evaluated several email delivery solutions and decided on Amazon SES because it is flexible, affordable, highly scalable, has global reach, and promises excellent deliverability. Through a combination of the SES Dedicated IP offering and some strategies implemented on our end, after migrating to Amazon SES, we were able to streamline operations, improve Inbox Placement and increase our email sender reputation score.
Devika Chowla, Director of Messaging & Contact Engineering - Netflix
Academia.edu is a platform for academics to share research papers. The company's mission is to accelerate the world's research. Academics use Academia.edu to share their research, monitor deep analytics around the impact of their research, and track the research of academics they follow. Over 115 million academics have signed up to Academia.edu, adding 24 million papers. Academia.edu attracts over 70 million unique visitors a month.
Academia is a network for academics to connect, collaborate on work or find relevant insights in a single place, like citations or grant opportunities. This platform is only as powerful as the individuals who engage in it, so email outreach and reminders are a critical piece of the peer review and research process. We needed an email solution that could dependably enable us to communicate to tens of millions of researchers every day. Amazon SES was a natural fit.”
Yuri Niyazov, Director of Infrastructure Engineering - Academia
There are over 1.2 billion people learning a language and the majority are doing so to gain access to better opportunities. Duolingo is the #1 most downloaded education app with 300 million total users worldwide. Duolingo's mission is to make language education free, fun and accessible for everyone in the world.
“Learning a new language is a very difficult task and we know that the hardest part is staying motivated so you stick with it. We use email to encourage our learners to practice every day and turn learning into a habit. Since 2012 when Duolingo launched, we've been using Amazon Simple Email Service (SES). We use it whenever we send emails to our customers, such as daily practice or newsletters. We chose Amazon SES because it integrates nicely with the rest of AWS’s powerful offerings, and we continue to use it because it has the scalability to send huge volumes of emails to hundreds of millions of learners reliably.”
Severin Hacker, CTO and Co-founder - Duolingo
“Canvas was born in the cloud, as the first fully SaaS learning management solution (LMS), and our platform supports K-12, Higher Education, and corporate continuing education. The heart of learning is the engagement between teacher and student. We use notifications in our applications to initiate communications through activities like changes to course content, grading, and scheduling time with an educator. Email is an important part of those communications and keeping students up to date. We looked for a global email partner that could provide scale to support our 4,000 customers across a variety of geographies, and Amazon Simple Email Service (SES) was the service that could meet our needs. We are also able to ensure important emails get to our students through sender configurations like DKIM and SPF. The email sending and deliverability of Amazon SES has helped us fulfill our mission of making education easy and accessible to everyone.”
Melissa Loble, Chief Customer Experience Officer – Instructure
Iterable is empowering the world’s leading brands to achieve world-class customer engagement at scale. Powered by the same technologies that propelled leaders like Twitter and Facebook, we are building tools for growth marketers wishing to captivate customers with messaging that matters when it matters.
"Here at Iterable, we are a customer engagement platform, which means we help businesses connect with their customers over various channels, like email. Email continues to be one of the most effective and preferred channels for communicating with consumers and businesses. Amazon SES has become an integral infrastructure partner to Iterable. The speed, reliability, and deliverability of Amazon SES has enabled our clients to spin up email marketing with lightening speed. In addition to supporting increased sending volumes, Amazon SES helps ensure stellar inbox deliverability across the board. We couldn't be happier with the performance of Amazon SES.”
Dave Schwartz, Head of Business Development - Iterable
Adzuna is a smarter, more transparent job search engine that helps you dodge the thousands of irrelevant jobs so you can zero in on the right role faster.
“Communicating with customers over email is a big part of how we get job searchers connected to the right job. Whether its an alert that a job is available in a specific city or that a special skill set is needed, email is how we let customers know that an opportunity is waiting. We send over 2 Billion emails a year, and use our powerful machine learning technology to provide personalised recommendations and salary predictions to our users. Hence, when we were selecting an email service provider, it was important that they could support our volumes and global footprint. Not only was Amazon SES able to scale, but it was also more cost effective than other solutions because we are only charged for what we use. We also trusted Amazon because we have utilised many other Amazon Web Services. Amazon SES easily integrated with other services and made our job simple.”
Bilal Ikram, Email Marketing Manager - Adzuna
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