Customer Stories / Advertising & Marketing Technology

2020
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Nielsen Builds Cloud-Native Data Reporting Platform on AWS

Nielsen built a new, cloud-native local television rating platform, increasing the amount of data Nielsen ingests, processes, and reports to its clients each day.
Nielsen is a global measurement and data analytics company, measuring what consumers watch and the advertising they’re exposed to. The company reached two significant milestones in 2019, according to Scott Brown, general manager of TV & Audio at Nielsen. First, Nielsen migrated its National Television Audience Measurement platform to Amazon Web Services (AWS). Then it built a new, cloud-native local television rating platform, "drastically increasing" the amount of data Nielsen ingests, processes, and reports to its clients each day, Brown says. To do so, the company built a data lake capable of storing 30 petabytes of data in Amazon Simple Storage Service (S3) and leveraging  Amazon Redshift, AWS Lambda, and Amazon EMR. According to Brown, this allowed Nielsen to grow from measuring 40,000 households daily to more than 30 million households each day.
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Working with AWS and the services they provide allows us to do all of that at a much faster pace, with much greater velocity than we could have ever achieved before."

Scott Brown
General Manager of TV & Audio, Nielson

AWS Services Used

Amazon S3

Object storage built to retrieve any amount of data from anywhere

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Amazon Redshift

Fastest, easiest, and most widely used cloud data warehouse

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AWS Lambda

Run code without thinking about servers or clusters

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Amazon EMR

Easily run and scale Apache Spark, Hive, Presto, and other big data workloads

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