AWS Generative AI Innovation Center Launches Partner Agent Factory

By: Yaniv Ehrlich, Partner Strategy Leader, Generative Innovation and Delivery – AWS
By: Cher Simon, Principal Deep Learning Architect, Generative Innovation and Delivery – AWS

The AWS Generative AI Innovation Center (GenAIIC) proudly launches the Partner Agent Factory (PAF), a pioneering co-innovation program designed to accelerate the development of enterprise-grade, production-ready AI Agents and Tools with our Partner Innovation Alliance (PIA) partners. This initiative offers a unified go-to-market strategy, enabling customers to access transformative AI agent solutions on AWS Marketplace.

PAF provides immersive expert guidance and support, empowering PIA partners to build end-to-end AI solutions that meet dynamic business requirements. Customers benefit from the combined expertise of GenAIIC’s proven methodologies and PIA partners’ industry knowledge, available through AI Agents and Tools on AWS Marketplace. This strategic collaboration fosters innovation while driving security, governance, and simplified procurement. With PAF, enterprises can rapidly adopt scalable AI Agent solutions, driving tangible business results.

“The Partner Agent Factory is a unique program to advance our mission to democratize enterprise AI adoption. By combining GenAIIC’s proven methodologies with our partners’ deep industry expertise, we are building AI agents that help customers create transformative business solutions that deliver measurable impact. PAF embodies our commitment to collaborative innovation, ensuring that cutting-edge AI capabilities reach companies across all sectors through trusted partnerships and rigorous quality standards.”

– Taimur Rashid, Director and Head of Generative Innovation and Delivery, AWS.

Accelerating AI Innovation through Expanded Strategic Partnerships

The GenAIIC Partner Agent Factory (PAF) aims to amplify the success and strategic partnerships with our high-performing PIA partners, converting AI potential into tangible business value. Since its launch in 2023, GenAIIC has guided thousands of customers from AI experimentation to full-scale deployment, achieving significant productivity gains and enhanced customer experiences. Building on this momentum, GenAIIC connects customers with a global network of PIA partners to scale support for both proof-of-concept and production implementations.

Through PAF, GenAIIC co-innovates enterprise-grade AI Agents and Tools alongside PIA members, combining AWS’s proven AI methodologies with partners’ deep industry expertise to deliver production-ready solutions that address real-world business challenges faster and more effectively than either organization could achieve alone.

Unlock the Full Potential of AI with PAF

PAF is designed to deliver unparalleled benefits to AWS customers and partners by fostering a dynamic environment of innovation and collaboration:

• Collaborative Excellence: PAF combines the deep technical expertise of GenAIIC with the specialized domain knowledge of our PIA partners. This synergy ensures a holistic approach to solving complex business challenges with Agentic AI, leading to more effective and tailored solutions.
• Accelerated Innovation Pace: Integrating marketplace-ready agentic solutions and accelerators developed through the GenAIIC PAF reduces time-to-market for Agentic AI innovations and enhances organizational agility in response to dynamic business needs.
• Scalable Solutions: PAF is committed to supporting the expansion and adaptability of Agentic AI solutions. Our framework ensures these solutions can evolve to meet the growing and changing demands of enterprises, providing long-term value and flexibility.

PAF Pathway: Advancing from GenAIIC Bootcamp to AWS Marketplace Success

To advance to the PAF, PIA partners must first complete a hands-on, immersive GenAIIC bootcamp, which provides an in-depth exploration of GenAIIC methodology. This advanced training is followed by structured PAF Academy sessions that refine the solution candidate through business strategy discovery, a science delivery deep dive, and a path-to-production demonstration showcasing tangible customer results. These components are critical for the comprehensive board review assessment, ensuring the solution meets high standards of quality, effectiveness, and industry alignment. Upon successful evaluation, solutions are published to the AWS Marketplace, offering cutting-edge Agentic AI solutions to a wide range of customers.

Figure 1: GenAIIC Partner Agent Factory

Introducing the PAF AI Agents and Tools

We are excited to announce the first four PAF launch partners, who will spearhead this initiative. These collaborations span various industries and AI applications, highlighting the extensive capabilities and potential of generative AI in transforming enterprise solutions.

OneByZero – ETL Crew: Generative AI for ETL Modernization

ETL Crew, developed by OneByZero in collaboration with GenAIIC PAF, is an Agentic AI platform that automates legacy ETL modernization for cloud migrations, delivering up to 50% faster transitions with reduced costs. The solution eliminates manual coding by intelligently transforming legacy pipelines into cloud-native architectures while ensuring consistency and compliance. Learn more.

“As part of AWS’s GenAIIC Partner Innovation Alliance, we at OneByZero are proud to introduce our ETL Crew solution on the AWS Marketplace – having been rigorously supported, vetted and co-innovated through the GenAIIC Partner Agent Factory. This collaboration ensures that customers gain an enterprise-grade capability, leveraging not just the latest from AWS but also their GenAI assets, and guidance for secure and scalable architecture.”

– Vibhore Kumar, CTO, OneByZero.

“Through our collaboration with OnebyZero (OBZ) and AWS, Krungsri has been able to accelerate our experimentation with Generative AI for code conversion, accelerating Cloud migration by more than 50%, leveraging Kumo (Krungsri’s AWS based data platform) to drive efficiency by using data analytics and AI across multiple business domains and workstreams. We are excited about OBZ’s ETL Crew solution, built with AWS GenAIIC Partner Agent Factory, to enhance our continued success.”

– K. Tul Roteseree, Head of Enterprise Data and Analytics Group, Bank of Ayudhya PCL (Krungsri).

CI&T Conversational Banking powered by Agentic Intelligence

CI&T Conversational Banking, powered by Agentic Intelligence and co-innovated with GenAIIC PAF, enables customers to perform everyday banking tasks such as checking balances and loan simulations through WhatsApp with human-like conversations. This multilingual Agentic AI solution delivers 24/7 personalized service with enterprise-grade security while reducing operational costs for financial institutions. Learn more.

“We are very proud to be pioneering, together with AWS, a new generation of user experiences for financial services—more human, intuitive, and intelligent. This transformation has been accelerated through our collaboration with the AWS Generative AI Innovation Center’s Partner Innovation Alliance and its Partner Agent Factory program, which have enabled us to design and scale agentic solutions that deliver tangible business outcomes for our clients.”

– Bruno Guicardi, President & Co-founder, CI&T.

“At banQi, we believe that technology brings people closer together. That’s why, together with CI&T and AWS GenAIIC Partner Agent Factory, we’re building conversational AI solutions that make banking simpler, more human, and more accessible. Through this collaboration, we’re delivering practical, intelligent experiences that strengthen relationships and make everyday financial life easier for our customers.”

– Bruno Giovani da Silva Maria, Financial Services Coordinator, banQi.

Quantiphi QAIssist – Agentic Contact Center

QAIssist is an AI-powered contact center solution co-innovated by Quantiphi and GenAIIC PAF that uses autonomous agents to handle complex customer requests across voice and chat while maintaining enterprise security for regulated industries. The solution intelligently processes multi-step workflows, accesses real-time data, and escalates to human agents when needed, delivering faster and context-aware customer experiences. Learn more.

“Our collaboration with AWS through the GenAl Innovation Center (GenAIIC) Partner Innovation Alliance (PIA) has been a catalyst in accelerating hands-on generative Al innovation. The PIA Bootcamp experience paved the way for our participation in the Partner Agent Factory (PAF), enabling us to co-innovate with AWS GenAIIC experts and transform GenAl concepts into scalable, agentic solutions. This progression reflects our shared commitment to infusing GenAl into every layer of enterprise transformation-driving efficiency, innovation, and measurable business outcomes across industries.”

– Jim Keller, Global AWS Leader, Quantiphi.

“With AWS and Quantiphi’s Partner Agent Factory (PAF) solution, we’re moving to a platform that facilitates a much simpler integration with our Unclaimed Property Claims-processing system. By transforming our contact center into a smarter, more efficient, and citizen-focused operation, we will be better able to serve a very fast-growing need. The modernization potentially optimizes costs while improving service accessibility, but also lays the foundation for future innovation with Agentic AI—enabling our team to deliver faster, more personalized support to the Citizens of Utah.”

– Dennis L. Johnston, Utah State Treasurer’s Office Administrator, Unclaimed Property Division.

Crayon refiNER – An Agentic NER Solution

Crayon refiNER is an AI-powered named entity recognition framework built on LLMs that automatically detects, validates, and refines entities across multiple languages and domains using intelligent tool-driven workflows. Co-innovated with AWS GenAIIC, Crayon refiNER continuously learns and improves extraction accuracy through self-refining feedback loops while providing transparent, auditable results with minimal manual intervention. Learn more.

“Partnering with AWS GenAIIC on the Partner Agent Factory Launch Program enables us to bring together innovation, expertise, and reusable GenAI assets to rapidly turn ideas into impactful solutions. As a member of GenAIIC Partner Innovation Alliance, this collaboration strengthens our ability to help customers realize tangible business value through generative AI.”

– Vikas Bhonsle, Executive Vice President – APAC, India and Middle East, Crayon.

Embark on Your AI Journey with PAF

PAF is dedicated to delivering tangible business results through innovation, collaboration, and excellence in Agentic AI. Explore GenAIIC’s PAF solutions on the AI Agents and Tools on AWS Marketplace today. Connect with us at genaiic-partners@amazon.com to harness the power of Agentic AI for your business success.