Nielsen Builds Cloud-Native Data Reporting Platform on AWS
Nielsen is a global measurement and data analytics company, measuring what consumers watch and the advertising they’re exposed to. The company reached two significant milestones in 2019, according to Scott Brown, general manager of TV & Audio at Nielsen. First, Nielsen migrated its National Television Audience Measurement platform to Amazon Web Services (AWS). Then it built a new, cloud-native local television rating platform, "drastically increasing" the amount of data Nielsen ingests, processes, and reports to its clients each day, Brown says. To do so, the company built a data lake capable of storing 30 petabytes of data in Amazon Simple Storage Service (S3) and leveraging Amazon Redshift, AWS Lambda, and Amazon EMR. According to Brown, this allowed Nielsen to grow from measuring 40,000 households daily to more than 30 million households each day. "Working with AWS and the services they provide allows us to do all of that at a much faster pace, with much greater velocity than we could have ever achieved before," says Brown.