Personalized Experience

Personalized, AI-enabled customer experiences with no ML expertise required

AWS offers unmatched breadth and depth of services to help marketers reach customers with timely, relevant, personalized messages at every conceivable touchpoint. Companies with no prior machine learning experience can easily build sophisticated capabilities into their applications to improve effectiveness and scale using Amazon Personalize, a machine learning service that makes it easy for developers to create individualized recommendations for customers using their applications. Only AWS allows companies to use the same technologies that helped Amazon.com transform ecommerce and digital path to purchase, and the unmatched breadth of services and features available on AWS means companies get solutions to market faster than with any other cloud provider.

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Why AWS

Breadth and Depth

AWS has the most comprehensive machine learning ecosystem of any cloud provider, which means companies with no prior machine learning experience can build sophisticated, personalized experiences quickly. AWS will process and examine the data, identify what is meaningful, select the right algorithms, and train and optimize a personalization model that is customized for your data.

Cost Leadership

AWS helps companies reduce costs of data pre-processing and model training with AWS data lakes, managed machine learning services, and Amazon EC2 Spot, which enables companies to save up to 90% on On-Demand compute instances.

Business agility

Accelerate time-to-market for personalization, creative optimization and customer experience initiatives without needing to build large technology teams or spend money on undifferentiated workloads.

Customer Spotlight

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Segment

"Amazon Personalize brings Amazon’s world-class machine learning technology to every company. By combining it with Segment’s Customer Data Infrastructure, our customers can deliver these highly individualized recommendations at scale and in real time."

- Tom Pinckney, Head of Partnerships, Segment

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Quantcast reduced costs by 60% for its QCLearn machine learning system, and 25% less on Amazon EC2 Spot Instances for its real-time bidding solution. “Amazon EC2 Spot Instances are helping us control costs and scale our systems to meet demand.”

Leah Blank, Senior Systems Engineer, Quantcast

Quantcast reduced costs by 60% for its QCLearn machine learning system, and 25% less on Amazon EC2 Spot Instances for its real-time bidding solution. “Amazon EC2 Spot Instances are helping us control costs and scale our systems to meet demand.”

Leah Blank, Senior Systems Engineer, Quantcast

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VidMob

"AWS’s deep learning capabilities help to power our Agile Creative Suite, which finally provides marketers the insights they need to understand and improve their creative assets. AWS will be our machine learning platform of choice"

- Alex Collmer, CEO, VidMob

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Get started

Getting started with AWS is easy. You can set up an account with just a few clicks without any up-front or on-going commitment. Contact our experts and start your own AWS Cloud journey today.