AWS Marketplace

If you are an independent software vendor (ISV), channel partner, managed services provider (MSP), you can establish local entities in over 40 countries as AWS Marketplace seller accounts to sell products or services through AWS Marketplace. This enhancement helps customers discover, evaluate, procure, and deploy solutions in their preferred language, eliminating procurement friction caused by language barriers.

Anthropic is expanding deployment options for Claude Code, offering enterprise teams more flexible ways to integrate AI-powered development capabilities into their workflows. Claude for Enterprise premium seats with Claude Code are now available in AWS Marketplace, bringing Claude Sonnet 4.5 and the latest Claude Code capabilities to Amazon Web Services (AWS) customers through a managed SaaS offering, using AWS Marketplace streamlined third-party software procurement and automatic updates

This post shows how AWS Marketplace sellers can use EC2 Image Builder and Amazon Q to simplify creating AMI-based products. You’ll learn two approaches: using existing components and creating custom components with AI assistance. This guide will help you improve your product development process and build secure AMIs for AWS Marketplace.

AWS Marketplace is your trusted source to discover and buy AI agents, agent tools, and solutions from AWS Partners, with streamlined procurement and deployment. The CircleCI MCP server provides AI agents with access to core CI/CD operations through natural language interactions, including:

Private equity firms gravitate to software companies because of their strong fundamentals such as high margins, recurring revenue, and customer retention. Yet financial statements mask a critical risk: technical debt. For private equity firms focused on rapid scaling and exits, technical debt creates tangible business impacts. It erodes value, extends development timelines, and reduces investment returns.

When customers migrate workloads from on-premises infrastructure to Amazon Web Services (AWS), AWS firewall Manager policies strengthen security through centralized control. This creates possibilities to integrate cloud firewall policies seamlessly with existing security infrastructure for comprehensive visibility

A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.

Learn how to streamline multi-account log collection in AWS by integrating Control Tower with Cribl. This solution eliminates the need for individual worker groups by leveraging a centralized logging account for efficient log management.

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

AWS Marketplace Seller Prime provides funding assistance, go-to-market (GTM) frameworks, templates, and best practices for executing PLG. This post is for AWS Marketplace Sellers and provides an overview of executing SaaS PLG through AWS Marketplace.