Generative AI for Financial Services

Generative AI is reshaping the data and analytics landscape faster than ever imagined. AWS offers financial services institutions the services, AI capabilities, infrastructure, and robust security they need to leverage generative AI at scale, and drive innovation at an unprecedented pace.


Innovate quickly and responsibly with AWS generative AI services.

Security and privacy from day one

Security and privacy from day one 

With security and privacy built-in, your data remains protected and private when you customize foundation models.

Choose the right model for your use case

Choose the right model for your use case

Choose from industry leading foundation models from Amazon, AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, and Stability AI in Amazon Bedrock. Customize with your data to build more differentiated, personalized experiences.

Most performant, low cost infrastructure

Most performant, low cost infrastructure

Optimize costs without compromising agility, performance, or reliability. Choose the right-sized model and reduce costs through techniques like batch processing and small LLM preprocessing.

Easier to get started

Easier to get started                                

Get started faster with purpose-built generative AI services such as Amazon Q and Amazon Bedrock — the easiest way to build generative AI solutions that leverage your data and scale generative AI applications with foundational models.

Use cases

Financial services institutions are applying generative AI to fight rising financial crime, deliver hyper-personalized customer experiences, and democratize access to data to drive employee productivity. 

Explore and learn

Explore and learn

Nasdaq to Enhance Global Market Surveillance Offering with Generative AI

Nasdaq announced the new AI powered feature within its Market Surveillance technology solution that will significantly enhance the quality, speed, and efficiency of market abuse investigations performed by their clients. Learn how they are leveraging Amazon Bedrock to empower surveillance analysts and transform the global financial system to more effectively tackle market abuse.

Rocket Companies Introduces Rocket Logic

Rocket Mortgage unveiles its latest technology innovation: Rocket Logic – Synopsis that was built on Amazon Web Services using Amazon Bedrock. This new tool leverages generative AI to listen to, transcribe and search client calls, analyze sentiment and record client patterns and preferences, creating bespoke experiences for the company’s millions of current and potential clients.

The impact of generative AI on the future of finance

AWS and Qorus explore the transformative potential that Generative AI holds for the industry.                                                                                                                                                                                                                           

Generative AI Making Waves, an analyst report by Celent

To help financial institutions continue to plan their journey, AWS commissioned Celent to develop this report, which defines three distinct generative Al adoption waves in banking and capital markets, and identifies strategies for navigating each.

Transforming Business Experiences: The Impact of Amazon Q and Generative BI for AWS Partners

Amazon Q revolutionizes business intelligence by enabling conversational data querying. AWS Partners leverage generative AI to transform customer experiences and drive innovation in data analytics.

Uncover hidden connections in unstructured financial data with Amazon Bedrock and Amazon Neptune

Amazon Bedrock analyzes unstructured financial data using machine learning. Extracts entities, relationships from documents. Visualizes connections in Amazon Neptune graph database. Uncovers hidden insights.

Establishing an AI/ML center of excellence

Guidance for creating an AI/ML Center of Excellence to drive successful adoption. Covers strategy, operating model, talent development, processes, tools, and best practices.

NatWest, Sun Life, and Verafin, a Nasdaq Company share their approaches to using generative AI

In this video, three industry-leading financial institutions share their approaches to using generative AI to deliver real business value.

Machine Learning

Machine learning for financial services business leaders

Artificial intelligence (AI) and machine learning (ML) services from AWS are designed to meet the needs of financial institutions of all sizes, so you can accelerate your adoption of these transformative technologies.

Get started

Leading companies in financial services are already using AWS generative AI services. Start your journey today.