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Generative AI is breaking ground across industries—with new ideas, solutions, and business models emerging every day. But amid the buzz, many businesses don’t have a clear path for unlocking its potential.
With services like Amazon Bedrock, software and technology companies gain the freedom to build and scale generative AI applications with foundation models. And Amazon Q, the most capable generative AI-powered assistant, helps companies accelerate software development and leverage their internal data. Explore all AWS resources and services designed to help you learn, create, and grow on your terms.
Generative AI: the engine for business value
Make data your differentiator, revolutionize user experiences, and more.
Invent new experiences
Create innovative and engaging ways of interacting with your software customers and employees.
Enhance productivity
Radically improve productivity across all lines of business to get to market faster.
Uncover hidden insights
Extract insights and clear answers from all your corporate information to inform software features and releases.
Scale your creative efforts
Create new content and ideas, including conversations, stories, images, videos, and music to market your software.
Press play on practical tips to optimize your business operations and software applications.
Your generative AI guide to success
How can you bring home the rewards of innovation and monetization? Our experts share tried-and-tested strategies for building, deploying, and scaling intelligent AI applications.
New to generative AI and want to see what it can do for your business? Explore how to hit the ground running with quick wins and advice for embedding services meaningfully.
Begin by identifying your business’s most critical challenge—whether it’s with data management, scaling customer service efforts, or something else. Find viable use cases that will drive value for your customers, employees, and software company. Next, you should determine key performance indicators and carefully choose a pilot project that lets you show value quickly.
Which foundation model should my software company use?
There is no one-size-fits-all approach—your model needs to match the specific requirements of your use case and business goals. With AWS you get access to a wide range of models to test and experiment with, as well as guidance to help your developers make data-driven decisions about which model best meets your needs.
How do I get the greatest value out of my generative AI investment?
High-quality, accessible, and understandable data is more valuable to generative AI—and your organization. Good data increases your likelihood of developing relevant, unbiased, and trustworthy applications. If your software company’s data is on AWS, it’s easy to unlock its value as a strategic asset and customize generative AI applications and models.
How can I encourage employees to embrace generative AI?
In such a new space where we are all learning what’s possible, you need to bring your organization along on the entire journey. Highlight individuals and celebrate wins to drive excitement across your organization. By empowering all your employees to be generative AI builders, you can encourage experimentation and foster innovation. Learn more about what we offer through AWS Training and Certification.
How can I learn more about Amazon Q?
Amazon Q is the most capable generative AI–powered assistant for accelerating software development and leveraging companies' internal data. If you’re an AWS customer, you can contact your account manager for the latest AI offerings.
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