AWS Partner Network (APN) Blog

Announcing the APN Marketing and Commerce Competency

We continually hear from AWS Customers regarding solution areas that are a high priority for their company, and the areas in which they could use support in identifying APN Partners with specific use case expertise. A few of the solution areas that are focal points for many customers on AWS are digital marketing, ecommerce, and websites. To highlight APN Partners who have demonstrated technical proficiency and proven customer success in these solutions on AWS, we’ve launched the APN Marketing & Commerce Competency.

What is the APN Marketing & Commerce Competency?

AWS offers a cloud computing solution that provides online and digital marketing businesses a flexible, highly scalable, elastic, and low-cost way to deliver their content. APN Marketing & Commerce Partners have demonstrated technical capabilities and success in helping marketers and retail customers by delivering cloud-based marketing and commerce solutions.

Marketing & Commerce Use Cases and Launch APN Partners 

By becoming an APN Marketing & Commerce Partner, firms can distinguish themselves by their use case expertise on AWS, making it easier for customers to identify and connect with them to address their specific marketing and commerce business needs.

Below are the use cases that our inaugural APN Marketing & Commerce Partners have demonstrated expertise in on AWS, along with a list of our launch Competency Partners associated with each:

Content Management: Enable and facilitate multiple authors to efficiently manage the authoring and publishing of diverse content types across multiple channels.

Launch Partners: Acquia, Adobe, CloudPeak, Jahia

eCommerce: Operate an efficient and secure online storefront integrating product catalogs, inventory management, shopping carts and payments among other capabilities.

Launch Partners: Acquia, Alert Logic, Elastic Path

Customer Analytics: Make your data actionable with relevant business metrics and near real-time decision support with capabilities such as: visitor and conversion tracking, customer segmentation, campaign reporting, cohort analysis and marketing ROI analysis among others.

Launch Partners: Looker, Pitney Bowes

Digital Agencies: Find digital agencies specializing in marketing and/or commerce who can greatly accelerate your digital initiatives while delivering greater ROI and reducing the burden on IT resources.

Launch Partners: ICF International, Optaros, Razorfish

Application Hosting ProvidersFind application hosting providers specializing in marketing and/or commerce who can greatly accelerate your digital initiatives while delivering greater ROI and reducing the burden on IT resources.

Launch Partners: Anchor Systems Pty Ltd, Elastera, Logicworks, Tenzing Managed IT Services, UltraServe Internet Pty Ltd, ICF International, Optaros, Razorfish

Why Attain the APN Marketing & Commerce Competency?

Enterprise customers are demonstrating increasing interest in complete solutions that address marketing and commerce use cases, and routinely ask us for solutions that have been validated by AWS. The Marketing & Commerce Competency provides the means by which customers can discover your solutions via the AWS Partner Solution pages, and gives customers confidence that your solution has been vetted by AWS.

Participation in the Competency Program includes the opportunity for Competency Partners to participate in use case specific go-to-market activities that further allow us to feature your subject-matter expertise and customer success. Activities and artifacts may include joint events, webinars, co-authored whitepapers, reference architectures, and targeted marketing campaigns designed to drive awareness.

How Can I Apply for the Program?

If you’re an APN Partner focused in helping marketers and retail customers by delivering cloud-based marketing and commerce solutions and are interested in applying for the Competency to highlight your solution, click here to learn more.

To apply for the Marketing & Commerce Competency, log in to the APN Portal, update your Partner Scorecard, click on Apply for APN Competencies (under My APN Account) and then submit your application.