AWS Partner Network (APN) Blog

Tag: APN Launches

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Accelerate Joint Opportunity and Lead Sharing: Introducing AWS Partner CRM Connector

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

Redefining the Partner Digital Experience with AWS Partner Central 2.0

As part of our commitment to improving the partner experience, Amazon Web Services (AWS) is excited to announce the launch of AWS Partner Central 2.0—a redesigned partner portal that simplifies and improves your ability to build, market, and sell with AWS. AWS Partner Central 2.0, which begins rolling out on January 5, introduces new site navigation, a modern look and feel, faster load times, improved personalization, and in-app guidance.

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New AWS Partner Program Launches and Updates Announced at re:Invent 2022

Thank you for joining us in Las Vegas for AWS re:Invent 2022! We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community, including the Partner Keynote with Ruba Borno. Reminder that you can watch on-demand re:Invent keynotes, leadership sessions, breakouts, and more.

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AWS Partner Profitability Framework: Deepen and Diversify Your Offerings

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

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Implement High-Quality Chatbot Solutions with AWS Conversational AI Competency Partners

We are excited to announce the new AWS Conversational AI Competency launching in Q1 2023, which helps enterprises implement high-quality, highly effective chatbot, virtual assistant, and IVR solutions through the expertise of AWS Partners. AWS Conversational AI Competency Partners provide domain expertise, tools, and services to aid in selecting use cases, defining Natural Language Understanding (NLU) Intents and training phrases, designing effective conversational flows, and more.

Optimize Price Performance for Amazon EC2 Workloads with AWS Graviton Delivery Partners

Tens of thousands of customers—from startups to large enterprises—are realizing significant price performance using AWS Graviton-based instances in Amazon EC2. The AWS Graviton Delivery specialization makes it easy for customers to accelerate and scale their adoption of AWS Graviton to achieve better workload performance and cost savings. AWS Graviton Delivery Partners have hands-on experience and proven expertise to help customers achieve better workload performance and cost savings with Graviton.

Discover, Prepare, and Integrate Data at Scale with AWS Glue Delivery Partners

We are pleased to announce the AWS Glue Delivery specialization to help customers find validated AWS Partners with expertise and proven success delivering AWS Glue for data integration, data pipeline, and data catalog use cases. The AWS Glue Delivery specialization recognizes AWS Partners who offer consulting services to help customers modernize their use of data and accelerate digital transformation.

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Accelerate Machine Learning with Amazon SageMaker Ready Partners

We’re excited to announce the launch of the Amazon SageMaker Ready specialization for AWS Partners with Amazon SageMaker software offerings. Through this specialization, customers can identify software solutions that integrate with Amazon SageMaker—allowing them to seamlessly solve use cases and innovate with machine learning. Software offerings include data platforms, data pre-processing and feature stores, ML frameworks, MLOps tools, and business decisioning and applications.

Build Real-Time Streaming Analytics and Event-Driven Architecture with Amazon MSK Delivery Partners

The Amazon Managed Streaming for Apache Kafka (MSK) Delivery specialization makes it easy for customers find validated AWS Partners with proven success delivering migrations and building solutions on Amazon MSK. Amazon MSK Delivery Partners are proficient in expeditiously implementing Amazon MSK integrations with other AWS services to improve the scope and specificity of real-time analytics.

Optimize Cost and Performance with Amazon EC2 Spot Ready Partners

As customers look for ways to optimize their cloud computing usage and performance, Amazon EC2 Spot Instances provide the ability to do more for less. The Amazon EC2 Spot Ready specialization helps customers find AWS Partner software products that support Amazon EC2 Spot. Amazon EC2 Spot Ready Partners provide customers the ability to have a cost-optimized, well-architected solution to enable significant savings for their workloads—allowing them to focus on their core offering.