AWS Partner Network (APN) Blog
Accelerate customer experiences powered by Adobe and AWS agentic AI collaboration
By: Ranjith Raman, Principal Solutions Architect – AWS
By: Anuj Dewangan, Principal Solutions Architect – AWS
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| Adobe |
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New product availability and integrations bring enterprise-grade agentic AI capabilities to marketers and developers, enabling seamless workflows across Adobe and AWS.
Adobe and Amazon Web Services (AWS) today announced a strategic collaboration to accelerate enterprise adoption of agentic AI, that enable businesses to build, deploy, and orchestrate AI agents across marketing and customer experiences. The announcements, made at Adobe Summit 2026, demonstrate the companies’ shared commitment to making agentic AI accessible and actionable for enterprises worldwide.
The collaboration introduces bidirectional integration between Adobe Experience Platform Agent Orchestrator and Amazon Bedrock AgentCore, along with a purpose-built Adobe Marketing Agent for Amazon Quick that transforms campaign insight discovery from weeks to seconds. Adobe Experience Platform Agent Orchestrator is now available on AWS, enabling customers to build and deploy intelligent AI agents at scale with the enterprise-grade security, performance and reliability of AWS. Together, these innovations enable enterprises to create sophisticated, cross-platform AI workflows that combine Adobe’s creative and marketing expertise with AWS’s cloud infrastructure and AI capabilities.
“At Adobe, we’re committed to empowering marketers and creatives with AI-driven insights and automation to deliver personalized customer experiences at scale. By bringing Adobe Experience Platform Agent Orchestrator to AWS and integrating our marketing intelligence into Amazon Quick, we’re enabling enterprises to uncover campaign insights in seconds—all while maintaining the enterprise-grade security and scale our customers demand,” says Ankur Jain, Director of Product Management, Ecosystem Solutions, Adobe. “This collaboration represents the next evolution of customer experience, where intelligent agents work seamlessly across platforms to deliver measurable business outcomes.”
Adobe Experience Platform Agent Orchestrator on AWS
Agent Orchestrator in Adobe Experience Platform (AEP) powers customer experience orchestration with purpose-built agents, an advanced reasoning engine, and a powerful conversational interface. Agent Orchestrator, available now on AWS, enables enterprises to deploy Adobe’s agentic AI capabilities with the security, scalability, and global reach of AWS cloud services.
Adobe Marketing Agent for Amazon Quick
Adobe’s AI Agents meet marketers where they are. Adobe Marketing Agent for Amazon Quick enables marketers and business practitioners to discover marketing campaign insights in seconds—a process that traditionally takes days or weeks. Adobe Marketing Agent brings Adobe’s marketing intelligence directly into Amazon Quick’s AI-powered workspace, allowing teams to query campaign performance, audience insights, and content effectiveness through natural language. We’re collaborating with select customers and partners in a private beta to validate scenarios and deployment models ahead of wider availability.
“The future of enterprise AI lies in intelligent agents that work together across platforms to solve real business problems. Through our collaboration with Adobe, we’re making it possible for developers and marketers to build sophisticated agentic workflows that combine Adobe’s deep marketing expertise with AWS’ cloud infrastructure and AI capabilities. With Experience Platform Agent Orchestrator on AWS and integrations with Amazon Quick and Amazon Bedrock AgentCore, we’re delivering the interoperability and scale that enterprises need to accelerate their AI transformation.” – Chris Grusz, Managing Director, Technology Partnerships, AWS
Adobe and Amazon will continue to innovate and bring new agentic integrations across their product portfolios that enable brands to deliver standout customer experiences.
Interacting with Adobe CX Enterprise from within Amazon Bedrock AgentCore Runtime
Developers will be able to access the agentic capabilities in Adobe CX Enterprise within Amazon Bedrock AgentCore Runtime through Model Context Protocol (MCP) servers. This will open new possibilities for developers to build specialized agentic workflows tailored to their unique use cases.
Amazon Bedrock AgentCore agents in Adobe
Agents hosted on Amazon Bedrock AgentCore Runtime will be accessible within Adobe Agent Orchestrator, enabling seamless cross-platform agent workflows. For example, marketers can invoke an agent hosted in Amazon Bedrock AgentCore, to run semantic searches on past campaign brief documents archived in Amazon Simple Storage Service (Amazon S3) directly from their Adobe workflows, combining Adobe’s customer experience agents with the data management capabilities of AWS.
Adobe Customer Experience Skills
Adobe Customer Experience Skills—pre-built capabilities for common marketing tasks—will be accessible from Amazon Bedrock AgentCore Runtime. Developers can incorporate these skills into their custom agents, accelerating development time and ensuring enterprise-grade quality for Adobe-powered workflows.
These collaborations build on the longstanding partnership between Adobe and AWS, which has enabled millions of customers to use Adobe’s creative and marketing solutions on AWS.
With these new agentic AI integrations, the companies are extending that partnership into the next era of enterprise AI, where intelligent agents work together across platforms to automate complex workflows and deliver actionable insights.
Learn more about the innovations that Adobe and AWS are driving together at Adobe Summit 2026.
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Adobe – AWS Partner Spotlight
Adobe is an AWS Competency Partner that helps customers create, deliver, and optimize compelling content and applications.