AWS Partner Network (APN) Blog

Tag: APN Launches

Enhancing AWS Partner Central to Deliver a Simple, Personalized, and Value-Driven Experience

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

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Introducing the Generative AI Center of Excellence for AWS Partners: The Path to AI Expertise

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.

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A Total Economic Impact Partner Opportunity Analysis for Channel Partners Selling in AWS Marketplace

In September 2023, AWS commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential business opportunity and return on investment (ROI) that Channel Partners can realize by building and scaling an AWS Marketplace practice. Learn about the study’s framework and key findings, including potential revenue opportunities, benefits, costs, and best practices associated with reselling third-party software, data, and offering professional services in AWS Marketplace.

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Introducing the New AWS Partner Initiative Funding Template

We are excited to introduce the Partner Initiative Funding (PIF) template in the AWS Partner Funding Portal (APFP), enabling AWS Partners to easily self-access their agreement and any initiative funds without relying on their AWS partner manager. The template unifies and standardizes the different funding experiences into one template, and provides funding transparency throughout the funding cycle. This improves the overall funding process time for partners by having a configurable workflow.

Reimagine Your Telecom Business with AWS Telecommunications Competency Partners

In the era of 5G, telecommunication services providers (telcos) are under pressure to find new ways to build, operate, and monetize networks while delivering new and greater value to customers. We’re excited to introduce the AWS Telecommunications Competency, which helps telcos find validated partners offering consulting services in key telecom solution areas, including Operations Support Systems (OSS), Business Support Systems (BSS), Communications as a Service (CaaS), Mobile Networks, and Media & TV.

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AWS Security Competency Adds DSPM and TEAM Use Cases for ISV Partners

In today’s fast-evolving digital landscape, security remains a concern for organizations of all sizes. As the threat landscape evolves, so do the solutions that address these challenges. The AWS Security Competency for ISVs aligns partner cyber security offerings to the needs of AWS customers, which is why the program now includes the “Data Security Posture Management” use case in the Data Protection category, and the “Temporary Elevated Access Management” use case in the Identity and Access Management category.

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Accelerate Your Digital Transformation Journey with AWS Automotive Competency Partners

We’re excited to announce the AWS Automotive Competency, which helps AWS customers build towards an autonomous, customer-centric, and safe and sustainable future. The AWS Automotive Competency highlights specialized AWS Partners offering professional services and software solutions for automotive customers across: autonomous mobility, software-defined vehicle, connected mobility, sustainability, digital customer experience, product engineering, manufacturing, and supply chain.

Announcing the Customer Engagement Incentive for AWS Partners

Our partners have shared that in today’s environment engaging new customers or early cloud adopters is complex. The new Customer Engagement Incentive supports partners to engage companies in the early stages of AWS Cloud adoption and accelerate their growth on AWS. The incentive is designed to lower the cost of sale, increase profitability, and grow customer adoption of AWS services by recognizing partner efforts when engaging with new customers.

AWS Partner Experience Transformation: Roadmap

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

Optimize Your Contact Center Experience with Amazon Connect Ready Partners

With the contact center and customer experience industry evolving rapidly, more businesses are seeing the benefits of investing in innovative solutions, like Amazon Connect, to streamline their systems. We’re excited to announce the Amazon Connect Ready specialization to support seamless customer engagement across multiple channels; improve employee productivity through enhanced data collection; and provide analytics, insights, and optimization dashboards.