Tag: APN Launches

As we continue to transform the AWS Partner experience, we’re excited to share updates to the Validation Checklists (VCL) for AWS Specialization Programs (AWS Competency, Managed Service Provider, Service Delivery, and Service Ready). Effective January 1, 2024, the updates drive efficiencies during onboarding, allowing partners to achieve an AWS Specialization faster and making it easier to utilize benefits.

From a wide range of AWS Partner success stories to new partner programs launched at AWS re:Invent, here’s a look at the most popular APN blog posts and case studies we shared in 2023. The AWS Partner Network (APN) is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and provide services for customers. Together, partners and AWS provide innovative solutions, solve technical challenges, win deals, and deliver greater customer value.

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

Organizations today face a number of resilience challenges—from data and state failures to downtime caused by code deployment issues or unexpected events—with high expectations from customers to be ‘always on, always available’. That’s why we’re excited to announce the AWS Resilience Competency, which helps AWS customers improve the availability and resilience of critical workloads in the cloud.

AWS built-in partner solutions integrate automatically with AWS foundational services to simplify and streamline the deployment experience. Available in AWS Marketplace, AWS built-in partner solutions are designed to automate, configure, and scale across multi-account environments following AWS best practices. This helps customers achieve business goals for faster growth and scale, all while increasing security posture by leveraging cloud foundational domains.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2023 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year. Please join us in congratulating these AWS Partners for their continued success!

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.