AWS Partner Network (APN) Blog

Maximize Customer Acquisition, Retention, and Lifetime Value with AWS Advertising and Marketing Technology Competency Partners

By Lisa Hopkins, Advertising and Marketing Technology Global Segment Leader – AWS
By Chris Butler, Sr. Launch Product Manager – AWS

The advertising and marketing technology industry has seen significant year-over-year growth. As it continues to evolve, the demand for new, cost-effective services or software solutions that drive customer acquisition, retention, and lifetime value is at the forefront of all business decisions.

As advertisers and marketers leverage the cloud to innovate and transform digitally, they’re increasingly looking for partners with services and solutions purpose-built to meet their needs. Customers migrating or building advertising and marketing workloads want partners they can work with across their marketing technology stack to connect shared data with flexibility for interoperability.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective.

Previously called the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

By launching this expanded Competency, we aim to help partners deliver seamless, individualized experiences for their customers across every touch-point of their journey—from targeted advertising and personalized interactions to customer retention.

Launch Partners

The AWS Competency Program is designed to highlight AWS Partners who have demonstrated technical proficiency and proven customer success.

AWS Advertising and Marketing Technology Competency Partners earn their badge after successfully completing a rigorous review of their delivery model, technical validation, and proven customer success in the industry in the following specialized solution areas:

  • Audience & Customer Data Management: For organizations looking to create a complete view of consumers with identity resolution and 360 solutions from AWS and AWS Partners.
  • Privacy-Enhanced Data Collaboration: For organizations looking to collaborate with other companies more effectively, securely, and safely on the AWS Cloud.
  • Ad Platforms: For organizations looking to accelerate time to market by running ultra-low latency workloads that operate at millions of requests per second.
  • Ad Intelligence & Measurement: For organizations looking to spend less time on data engineering and more time on data science, leveraging a diverse and deep set of ad intelligence and measurement offerings.
  • Digital Customer Experience: For organizations looking to create connected experiences with consumers at scale—whether that be from marketing automation, content management, or bringing together cross-channel customer data to create a 360-view of the customer to enable end-to-end attribution and improve ad targeting, personalization, and analysis.

We invite you to explore the AWS Advertising and Marketing Technology Competency Partners recommended by AWS.


The following partners provide software solutions and capabilities that address advertisers’ and marketers’ needs:


The following partners provide service offerings and consulting that support advertisers’ and marketers’ workflows:

Customers: Learn about AWS Competency Partners

AWS Advertising and Marketing Technology Competency Partners make it easier for brands, media publishers, agencies, and technology companies to innovate in the cloud with offerings across the five strategic solution areas.

Explore the AWS Advertising and Marketing Technology Competency Partners page for more information.

Partners: Become an AWS Competency Partner

AWS Partners with advertising and marketing technology offerings can learn more about becoming an AWS Competency Partner.

In addition to AWS Competency Program benefits, AWS Advertising and Marketing Technology Competency Partners receive access to a sales enablement series in which partners and their solutions are featured to help them generate leads and drive revenue.

AWS Partners looking to get their advertising and marketing offering validated through the AWS Competency Program must be validated or differentiated members of Software of Services Partner Path prior to applying.

To apply, review the Program Guide and access the application in AWS Partner Central (log in required).