Tag: Customer Data Platform
Maximize Customer Acquisition, Retention, and Lifetime Value with AWS Advertising and Marketing Technology Competency Partners
We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.
IT teams are always exploring solutions to increase their existing investments and looking for solutions that answer business needs in line with IT objectives. Learn the benefits of adopting a composable customer data platform (CDP), discover ActionIQ’s Customer Experience (CX) Hub, and understand how ActionIQ and Amazon Redshift enable a composable CDP. This helps technical teams extend and enhance existing technology investments to manage data governance, costs and performance.
When it comes to evaluating tools and technologies that focus on customer data, it can be difficult to understand how one tool differentiates from the next. Tealium was one of the first entrants in the Customer Data Platform (CDP) category and helped shape the industry. As such, Tealium is uniquely positioned to help organizations make the most of their data and offer more ways to deliver high-quality customer data to AWS in real-time.