Highlight your AWS technical expertise and specialization to differentiate your business

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The AWS Competency Program validates and promotes AWS Partners with demonstrated AWS technical expertise and proven customer success.
Attaining an AWS Competency helps you market and differentiate your business to AWS customers by showcasing your capabilities in specialized areas across industries, use cases, and workloads. AWS Partners are measured against a high bar to achieve the AWS Competency designation.
AWS Competencies Help You Differentiate Your Business

Marketing benefits

Gain more visibility with customers, AWS Sales, and service teams:

  • AWS solution webpage listing
  • APN Blog new-partner post company listing
  • AWS Partner badge with program designation
  • AWS Partner Solutions Finder priority ranking

Technical enablement

Deep dive with AWS subject matter experts and events by leveraging:

  • AWS GameDay Partner Benefits
    • GameDay Partner League to upskill with AWS experts
    • GameDay Quests Developer Kit (QDK) to market and sell your software
    • GameDay Beta test previews to preview content and shape GameDays
  • Deeper Learning Series
    • NDA product roadmap and feature product release previews
    • Q&A sessions with AWS experts

Additional opportunities

Fulfill pre-requisites with a competency designation to unlock these additional benefits and opportunities:

  • Marketing Development Funds (MDF) per competency to drive demand generation and go-to-market activities
  • Technical discount to resell through the AWS Solution Provider program
  • APN TV and APN Blog opportunities to submit content for greater customer visibility

Competency-specific benefits

Access incremental benefits unique for select competencies, including:

  • Additional funding, credits, and discounts
  • Invitation to sales-account mapping sessions

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AWS Competencies

Receive step-by-step guidance and achieve AWS Competency designation faster with Navigate tracks.

  • Industry
  • Use Case
  • Workload