Highlight your AWS technical expertise and specialization to differentiate your business
Are you an AWS Partner? Log in to AWS Partner Central »
Marketing benefits
Gain more visibility with customers, AWS Sales, and service teams:
- AWS solution webpage listing
- APN Blog new-partner post company listing
- AWS Partner badge with program designation
- AWS Partner Solutions Finder priority ranking
Technical enablement
Deep dive with AWS subject matter experts and events by leveraging:
- AWS GameDay Partner Benefits
- GameDay Partner League to upskill with AWS experts
- GameDay Quests Developer Kit (QDK) to market and sell your software
- GameDay Beta test previews to preview content and shape GameDays
- Deeper Learning Series
- NDA product roadmap and feature product release previews
- Q&A sessions with AWS experts
Additional opportunities
Fulfill pre-requisites with a competency designation to unlock these additional benefits and opportunities:
- Marketing Development Funds (MDF) per competency to drive demand generation and go-to-market activities
- Technical discount to resell through the AWS Solution Provider program
- APN TV and APN Blog opportunities to submit content for greater customer visibility
Competency-specific benefits
Access incremental benefits unique for select competencies, including:
- Additional funding, credits, and discounts
- Invitation to sales-account mapping sessions
Are you an AWS customer?
Success Stories
America Makes & Siemens
Compass Group UK & Lemongrass
GameStop & Pariveda
Audi & ZeroLight
Pokemon & Sumo Logic
University of Notre Dame & A Cloud Guru
A Cloud Guru, an AWS Education Competency Partner, helped the University of Notre Dame educate the next generation of IT professionals without costly infrastructure.
National Cancer Institute & Druva
Dentsply Sirona & Tulip
Footasylum & Peak
Relias & ClearDATA
Nataxis & Symphony
Home & Shopping & Singular
Get Started
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Step 1: Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.
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Step 2: Enroll in AWS Partner Path(s)
Upon joining the APN, enroll in the Path(s) based on your customer offering:
- For organizations that develop software that runs on or is integrated with AWS, enroll in the Software Path and meet the minimum validation criteria i.e. successfully complete the AWS Foundational Technical Review (FTR). Learn more about AWS FTR »
- For organizations that leverage AWS to deliver consulting, professional, managed, and resale services, enroll in the Services Path and meet the minimum validation criteria i.e. achieve AWS Advanced Tier Services Partner. Learn more about AWS Partner Tier requirements »
- For organizations that develop hardware devices that work with AWS, enroll in the Hardware Path and meet the minimum validation criteria i.e. have a validated device qualification. Learn how to validate your hardware with AWS Device Qualification Program »
- For organizations that develop software that runs on or is integrated with AWS, enroll in the Software Path and meet the minimum validation criteria i.e. successfully complete the AWS Foundational Technical Review (FTR). Learn more about AWS FTR »
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Step 3: Choose the AWS Competency
Choose the AWS Competency that aligns best with your organization's offering.
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Step 4: Review Program Requirements
- Review the program requirements outlined in the Validation Checklist specific to your chosen AWS Competency.
- Start with the AWS Competency Navigate track, available in Partner Central, for prescriptive guidance to grow your expertise and meet the AWS Competency requirements faster.
- Review the program requirements outlined in the Validation Checklist specific to your chosen AWS Competency.
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Step 5: Apply
- Upon meeting the program requirements, you can apply to the AWS Competency Program in Partner Central > View My APN Account.
- Once you join the AWS Competency program, you will receive a welcome email outlining the AWS Competency Benefits in detail. You can immediately access AWS Partner benefits, including your AWS Partner badge with AWS Competency designation, funding, marketing resources, and more.
- Check out the AWS Competency Benefits Guide for more details »
Partner Testimonials

“The AWS Competency Program is a really tough program to get into so it feels like you’ve really achieved something. Being accredited by having the AWS Retail Competency means our retail customers and prospects can feel confident in the knowledge that they can rely on our solutions built on AWS infrastructure.”
- Martin Sutton, Business Development Director, Peak

“Having a seal of approval in the form of an AWS Security ISV Competency was very important to us. As a new startup, having validation that our solution is actually secure and that our workloads have been checked out was critical to our success."
- Maryam Lahiji, Senior Alliance and Partner Marketing Manager, Orca Security
AWS Competencies
Receive step-by-step guidance and achieve AWS Competency designation faster with Navigate tracks.
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