Highlight your AWS technical expertise and specialization to differentiate your business
Are you an AWS Partner? Log in to AWS Partner Central »
The AWS Competency Program validates and promotes AWS Partners with demonstrated AWS technical expertise and proven customer success.
Attaining an AWS Competency helps you market and differentiate your business to AWS customers by showcasing your capabilities in specialized areas across industries, use cases, and workloads. AWS Partners are measured against a high bar to achieve the AWS Competency designation.
AWS Competencies Help You Differentiate Your Business
Marketing benefits
Gain more visibility with customers, AWS Sales, and service teams:
- AWS solution webpage listing
- APN Blog new-partner post company listing
- AWS Partner badge with program designation
- AWS Partner Solutions Finder priority ranking
Technical enablement
Deep dive with AWS subject matter experts and events by leveraging:
- AWS GameDay Partner Benefits
- GameDay Partner League to upskill with AWS experts
- GameDay Quests Developer Kit (QDK) to market and sell your software
- GameDay Beta test previews to preview content and shape GameDays
- Deeper Learning Series
- NDA product roadmap and feature product release previews
- Q&A sessions with AWS experts
Additional opportunities
Fulfill pre-requisites with a competency designation to unlock these additional benefits and opportunities:
- Marketing Development Funds (MDF) per competency to drive demand generation and go-to-market activities
- Technical discount to resell through the AWS Solution Provider program
- APN TV and APN Blog opportunities to submit content for greater customer visibility
Competency-specific benefits
Access incremental benefits unique for select competencies, including:
- Additional funding, credits, and discounts
- Invitation to sales-account mapping sessions
Are you an AWS customer?
Success Stories
America Makes & Siemens
Siemens PLM Software, an AWS Industrial Software Competency Partner, helps America Makes save $30 million.
Compass Group UK & Lemongrass
Lemongrass, an AWS SAP Competency Partner, enabled Compass Group UK to reduce its data center footprint by 60-70%.
GameStop & Pariveda
Pariveda, an AWS Data and Analytics and DevOps Competency Partner, helped GameStop build smart deployment pipelines with Lambda and CodeBuild on AWS.
Audi & ZeroLight
ZeroLight, an AWS Industrial Software Competency Partner, helped Audi to deliver a fully interactive 3D experience.
Pokemon & Sumo Logic
Sumo Logic, an AWS Containers Competency Partner, helped Pokemon streamline manual security programs and processes to deliver time and cost savings to the business.
University of Notre Dame & A Cloud Guru
A Cloud Guru, an AWS Education Competency Partner, helped the University of Notre Dame educate the next generation of IT professionals without costly infrastructure.
National Cancer Institute & Druva
Druva inSync, an AWS Storage and Government Competency Partner, helped NCI transform its approach to data loss and recovery.
Dentsply Sirona & Tulip
Tulip, an AWS Industrial Software Competency Partner, helped Dentsply Sirona drive digital transformation from the bottom-up.
Footasylum & Peak
Peak, an AWS Retail Competency Partner, helps Footasylum personalize their marketing campaigns, achieve 8400 percent return on ad spend, and increase revenue email marketing by 28 percent.
Relias & ClearDATA
ClearDATA, an AWS DevOps and Healthcare & Life Sciences Competency Partner, enhanced Relias capability to innovate their analytics quickly, repeatedly, and with reliability.
Nataxis & Symphony
Symphony, an AWS Financial Services Competency Partner, enabled digital transformation for Natixis by providing an automated tool to work more efficiently and offer clients higher-quality service.
Home & Shopping & Singular
Singular, an AWS Retail and Digital Customer Experience Competency Partner, helps Home & Shopping increase ROI with marketing intelligence.
Get Started
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Step 1: Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.
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Step 2: Enroll in AWS Partner Path(s)
Upon joining the APN, enroll in the Path(s) based on your customer offering:
- For organizations that develop software that runs on or is integrated with AWS, enroll in the Software Path and meet the minimum validation criteria i.e. successfully complete the AWS Foundational Technical Review (FTR). Learn more about AWS FTR »
- For organizations that leverage AWS to deliver consulting, professional, managed, and resale services, enroll in the Services Path and meet the minimum validation criteria i.e. achieve AWS Advanced Tier Services Partner. Learn more about AWS Partner Tier requirements »
- For organizations that develop hardware devices that work with AWS, enroll in the Hardware Path and meet the minimum validation criteria i.e. have a validated device qualification. Learn how to validate your hardware with AWS Device Qualification Program »
- For organizations that develop software that runs on or is integrated with AWS, enroll in the Software Path and meet the minimum validation criteria i.e. successfully complete the AWS Foundational Technical Review (FTR). Learn more about AWS FTR »
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Step 3: Choose the AWS Competency
Choose the AWS Competency that aligns best with your organization's offering.
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Step 4: Review Program Requirements
- Review the program requirements outlined in the Validation Checklist specific to your chosen AWS Competency.
- Start with the AWS Competency Navigate track, available in Partner Central, for prescriptive guidance to grow your expertise and meet the AWS Competency requirements faster.
- Review the program requirements outlined in the Validation Checklist specific to your chosen AWS Competency.
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Step 5: Apply
- Upon meeting the program requirements, you can apply to the AWS Competency Program in Partner Central > View My APN Account.
- Once you join the AWS Competency program, you will receive a welcome email outlining the AWS Competency Benefits in detail. You can immediately access AWS Partner benefits, including your AWS Partner badge with AWS Competency designation, funding, marketing resources, and more.
- Check out the AWS Competency Benefits Guide for more details »
Partner Testimonials
“The AWS Competency Program is a really tough program to get into so it feels like you’ve really achieved something. Being accredited by having the AWS Retail Competency means our retail customers and prospects can feel confident in the knowledge that they can rely on our solutions built on AWS infrastructure.”
- Martin Sutton, Business Development Director, Peak
“Our AWS Networking Competency gives our customers confidence that they’re in the right hands and they’re working with a qualified partner that can get the job done.”
- Frank Cabri, Vice President of Corporate Marketing, Aviatrix
“Having a seal of approval in the form of an AWS Security ISV Competency was very important to us. As a new startup, having validation that our solution is actually secure and that our workloads have been checked out was critical to our success."
- Maryam Lahiji, Senior Alliance and Partner Marketing Manager, Orca Security
AWS Competencies
Receive step-by-step guidance and achieve AWS Competency designation faster with Navigate tracks.
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