AWS Partner Network (APN) Blog
Author: Lisa Hopkins
Maximize Customer Acquisition, Retention, and Lifetime Value with AWS Advertising and Marketing Technology Competency Partners
We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.